Applied cultural analysis is a multidisciplinary field of work and study that is heavily influenced by cultural theoretical perspectives and ethnographic methods coming from disciplines of study such as anthropology, ethnology and public folklore. It emphasises the teaching and implementation of strategies of collaborative engagement between university-trained scholars and actors beyond the university system.
The programme aims to develop and deepen students’ knowledge and skills within the field of applied cultural analysis. It emphasises the use of ethnography and cultural analysis as a means of helping organisations and businesses as well as municipal and community-based actors to develop their services, products and public outreach programmes. It does this while simultaneously working to enable those actors to find solutions to problems they may face as an aspect of their daily activities.
The programme will strengthen students’ theoretical and methodological skills in anthropology-based ethnography while developing an advanced understanding of different organisational contexts, as well as the demands these place on project management, communications and product development. Through work placement, field projects and the Master’s thesis, you will be able to develop and target your skills to the specialised field in which you wish to work after completing your studies. The programme works in close cooperation with a number of clients from both the public and private sectors and NGOs.
Special features of the programme
- The programme is run in cooperation with the University of Copenhagen.
- Lectures are held at both universities in the first year.
- Students undertake work placements during the third semester.
- Professors teaching on the programme specialise in the study of the cultural economy, tourism, cultural heritage, consumer culture, digital culture, food, etc.
Courses and number of credits: Introduction to Applied Cultural Analysis (7.5), Theoretical Traditions in Humanities and Social Sciences (7.5), Strategies for Composing Cultural Analysis (15), Strategies for Cultural Analysis (15), Fieldwork and Project Management (15), Specialisation (15), Understanding Organisations and Communication through Work Placement (15), Master’s thesis (30).
As an applied cultural analyst with the ability to help businesses develop their products and services, you can work in connection with the development of human resources and diversity management, on projects focused on marketing, branding and destination development issues, with NGOs on projects focusing on environmental issues, human rights and community development, in public services and much more. During the programme,you will collaborate with several external stakeholders and conduct a ten-week work placement.
Learn more about this programme at www.lunduniversity.lu.se/Applied-Cultural-Analysis
Why Lund University?
Lund University was founded in 1666 and is one of northern Europe’s oldest, broadest and finest universities. The University ranks among the world's top 100 universities in the QS World University Rankings 2019 and is the #1 choice for international students coming to Sweden – one of the world's most innovative, sustainable and democratic countries.
If you would like to start building your international network in a global classroom setting, Lund University is a great option. Experience a different way of learning in a country ranked as one of the best in the world at providing higher education. Group work and informal teacher-student relationships facilitate in-depth learning.
The University is located in Lund, a charming and compact university city in southern Sweden, only 35 minutes away from Copenhagen Airport in Denmark. The city is famous for its vibrant student life and is also home to many world-leading research facilities and international companies.
Learn more about Lund University at www.lunduniversity.lu.se
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