Applied cultural analysis is a multidisciplinary field of work and study that is heavily influenced by cultural theoretical perspectives and ethnographic methods coming from disciplines of study such as anthropology, ethnology and public folklore. It emphasises the teaching and implementation of strategies of collaborative engagement between university-trained scholars and actors beyond the university system.
The programme aims to develop and deepen students’ knowledge and skills within the field of applied cultural analysis. It emphasises the use of ethnography and cultural analysis as a means of helping organisations and businesses as well as municipal and community-based actors to develop their services, products and public outreach programmes. Simultaneously, the programme works to enable those actors to find solutions to problems they may face as an aspect of their daily activities.
The programme will strengthen students’ theoretical and methodological skills in anthropology-based ethnography while developing an advanced understanding of different organisational contexts, as well as the demands these place on project management, communications and product development. Through work placement, field projects and the Master’s thesis, you will be able to develop and target your skills to the specialised field in which you wish to work after completing your studies. The programme works in close cooperation with a number of clients from both the public and private sectors and NGOs.
Special features of the programme:
The programme is run in cooperation with the University of Copenhagen.
Lectures are held at both universities in the first year.
Students undertake work placements during the third semester.
Professors teaching on the programme specialise in the study of the cultural economy, tourism, cultural heritage, consumer culture, digital culture, food, etc.
Introduction to Applied Cultural Analysis (7.5 credits)
Theories for Cultural Analysis (7.5 credits)
Composing Cultural Analysis (15 credits)
Ethnographic Methodologies for Cultural Analysis (15 credits)
Managing and Conducting Ethnographic Projects (15 credits)
Specialisation: Writing Cultural Analysis (15 credits)
Placement Project: Fieldwork and Cultural Analysis in Applied Contexts (15 credits)
Master’s thesis (30 credits)
As an Applied Cultural Analyst, you can work in private as well as public companies and organisations, with NGOs as well as the industry. As a consultant or in-house expert, you help organisations and businesses develop their services and products, how to improve, change or manage organisational culture, diversity, branding and marketing strategies. Applied Cultural Analysts may work as project managers or as advisors or assistants to project managers on themes as diverse as the environment, human rights, transportation and recycling, city and community development. During the programme, you collaborate with external stakeholders and conduct an eight-week work placement project.