Applied cultural analysis is a multi-disciplinary field of work and study that is heavily influenced by cultural theoretical perspectives and ethnographic methods coming from disciplines of study such as anthropology, ethnology and public folklore. It emphasises the teaching and implementation of strategies of collaborative engagement between university-trained scholars, and actors beyond the university system.
The programme aims to develop and deepen students’ knowledge and skills within the field of applied cultural analysis.It emphasises the use of ethnography and cultural analysis as a means of helping organisations and businesses as well as municipal and community-based actors to develop their services, products and public outreach programmes.It does this while simultaneously working to enable those actors to find solutions to problems they may face as an aspect of their daily activities.
The programme will strengthen students’ theoretical and methodological skills in anthropology-based ethnography while developing advanced understanding of different organisational contexts, as well as the demands these place on project management, communications and product development. Via work placement, field projects and the Master’s thesis, you will be able to develop and target your skills to the specialised field in which you wish to work after completing your studies. The programme works in close cooperation with a number of clients from both the public and private sectors and NGOs.
Special features of the programme
• The programme is run in cooperation with the University of Copenhagen
• Lectures are held at both universities in the first year
• Students undertake work placements during the third semester
• Professors teaching on the programme specialise in the study of the cultural economy, tourism, cultural heritage, consumer culture, digital culture, food, etc.
Courses and number of credits: Introduction to Applied Cultural Analysis (7.5), Theoretical Traditions in Humanities and Social Sciences (7.5), Strategies for Composing Cultural Analysis (15), Strategies for Cultural Analysis (15), Fieldwork and Project Management (15), Specialisation (15), Understanding Organisations and Communication through Work Placement (15), Master’s thesis (30).
As an applied cultural analyst with the ability to help businesses develop their products and services, you can work in connection with the development of human resources and diversity management, on projects focused on marketing, branding and destination development issues, with NGOs on projects focusing on environmental issues, human rights and community development, in public services, and much more. During the programme, your will collaborate with several external stakeholders and conduct a ten-week work placement.
Learn more about this programme at www.lunduniversity.lu.se/Applied-Cultural-Analysis
Why Lund University?
Founded in 1666, Lund University is one of northern Europe’s oldest, broadest and finest universities. Ranked among the world's top 100 universities in the QS Rankings 2017/2018, the University is the #1 choice for international students coming to Sweden – one of the world's most innovative, creative and democratic countries.
If you want a truly global classroom experience where you can start your international network, Lund University is a great option to consider. Experience a different way of learning in a country ranked as one of the best in the world at providing higher education. Group work and informal teacher-student relationships facilitate an in-depth level of learning.
The University is located in Lund – a charming and compact university city in southern Sweden, only 35 minutes from Copenhagen. The city is famous for its vibrant student life and is home to many world-leading research facilities and international companies.
Learn more at www.lunduniversity.lu.se
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Last updated January 30, 2018