MA in Advertising Practice

Bath Spa University

Program Description

MA in Advertising Practice

Bath Spa University

MAAdvertising Practice

The UK’s most innovative advertising course, for copywriters, art directors, and account planners.

Develop your portfolio and hone your specialist skills in a team atmosphere.

Mentor junior teams – build leadership skills.

Graduate with CV-ready agency experience.

No other advertising course in the UK even comes close to this innovative MA.

How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.


Whether you’re a writer, art director or planner, we’ve designed the course to help you improve your specialist skills while at the same time improving your ability to collaborate. Some of the modules are discipline-specific and others require you to work in teams – and lead junior associates – as creative leaders do in agencies.

Course structure

Research Methodologies

Gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more.

A combination of specialist modules and business-focused modules

Hone your specialist skills in copywriting, art direction or account planning. You’ll learn to speak the language of business to the world’s top marketing executives: your future clients.

Final Project

Present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams through the process. The presentation of your project will be done virtually (via Skype or Google etc.) or you can opt-in to travel to the agency headquarters for your final presentation.

How will I be taught?

  • Classroom seminars and workshops.
  • Guest lectures led by industry experts.
  • One-on-one tutorials with staff.


Industry links and internships

You’ll build important industry links working with visiting experts. At the end of the course, you’ll present your final project to a top global agency.

Competitions and awards

We award annual student prizes for the top final project and agency presentation.


Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a top advertising agency.


You’ll have a sense of curiosity, a passion for great advertising and the desire to create show-stopping work.

Copywriters, art directors, and account planners come from a wide variety of backgrounds: some have degrees in Art, Graphic Design, English, or Creative Writing. Others have degrees in Business or Psychology. You may have skipped undergraduate study and gone into sales, or retail, and become interested in advertising and marketing from direct experience in the marketplace.

Interview and portfolio guidance

Prospective students should supply a portfolio of 3 campaign ideas. For guidance, or to discuss your portfolio-in-process, please contact the course leader, Dr Paul Meyer via email:

Cost & Fees

Year 1 tuition

  • UK/EU students full-time: £9,100
  • International students full-time: £13,500
This school offers programs in:
  • English

Last updated August 29, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
1 year
Full time
- Tuition fees for 2019-2020 school year are to be published in January 2019.
United Kingdom - Bath, England
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
United Kingdom - Bath, England
Application deadline Request Info
End date Request Info