MA in Advertising, Branding and Communication


Program Description


These days, good things don't come to those who wait –they come to those who move.

As a student on the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting-edge advertising, brand and design campaigns. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career. A blended-learning environment is at the centre of this inspiring and critically reflective community.

Why choose this course?

Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.

As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication are lightning fast – responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways. This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.

Postgraduate taught courses are taught through a range of:
  • lectures
  • seminars
  • industry visits
  • group tutorials.
Emphasis is put upon supporting your independent exploration, reflection and application of ideas.
Full-time students have scheduled teaching and/or activities for up to two or three days a week and have access to workshops and studios for the rest of the week as agreed with their subject specialist tutor.

Tutor information

This course is run by the London School of Film, Media and Design to provide you with both the high-quality teaching and the personal attention you need to make the most of your University education.
The London School of Film, Media and Design teaching staff includes:
Lecturer in Advertising Kristin Brewe who has led her own consultancy, advising companies across a variety of sectors on marketing and advertising initiatives.
Senior Lecturer in Branding and Innovation Dr Catarina Lelis who has experience in design, creativity, branding, illustration and publishing technologies.

Career and study progression

The MA Advertising, Branding and Communication course is designed to give you an industry-relevant knowledge and specialist training in accordance with course learning outcomes. As a graduate of the course you would potentially be qualified to enter the industry in a number of roles related to your specific course, as follows:
  • Brand and design managers
  • Marketers
  • Client account handlers
  • Project managers
  • Creative directors
  • Senior designers
  • Design team leaders
  • Art directors
  • Advertising managers
  • Account planners
  • Strategic thinkers
  • Communication consultants
  • Content creators and managers
  • Client account executives.

There is no shortage of employers in the UK willing to engage with students in the fields of Communication, Advertising and Branding. The course will, therefore, introduce innovative mentored 'live' projects which will enable employers to set briefs, and you will have the opportunity to feedback your findings to the companies. The course will also get you to problem solve and pitch in competition through postgraduate student design teams. You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied or to explore something new.

Expert UWL staff is able to supervise a wide range of relevant topics. Previous and current areas of doctoral studies include:

  • Design
  • Creative Management
  • Film
  • Advertising
  • Literary Adaptation
  • Photography.

Course detail

This course delivers in-depth, real-time real-world real-value education. You will:

  • work industry hours, at industry pace and on industry projects and internships
  • learn to research, apply and present design innovation, a brand narrative with mentored design partnerships/teams on industry set briefs
  • have the opportunity to collaborate across other postgraduate courses delivered in the London School of Film Media and Design and the London School of Music
  • gain specialist skills and knowledge in your course
  • gain insight and professional practice from working alongside students
  • explore a range of evolutionary and revolutionary processes
  • build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
  • develop your own project driven by your new knowledge.

Key study topics are divided into five categories:

1. Creative:

  • thinking creatively
  • idea and concept creation
  • visual language
  • information hierarchies and design
  • content creation and management.

2. Practice:

  • creating campaigns
  • account handling
  • project proposals
  • presentations and pitching
  • value chain, value proposition and the five performance objectives
  • internship
  • consultancy major project or dissertation
  • advertising
  • branding
  • innovation
  • communication agency business modelling
  • start-up culture
  • relational real-time communication
  • branding strategies - architecture, values, essence, extensions.

3. Theoretical background:

  • aesthetics and design
  • communication
  • epistemology
  • taxonomies
  • teleologies
  • innovation
  • differentiation.

4. Research methods and approaches:

  • qualitative
  • quantitative
  • data analytics
  • ethnography
  • cultural probes.

5. Management:

  • collaborative working
  • intellectual property and copyright
  • profit and loss – funding and applications strategy
  • project management.


  • Research for the Creative Industries
  • Communication Management
  • Communication Application
  • Innovation
  • Professionalisation
  • Internship or Industry Mentored Brief
  • Master's Project or Dissertation.

Entry requirements

We expect you to have:

  • An undergraduate degree earned at 2:2 or above.

International students need to meet our English language requirement at IELTS 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

In some countries where teaching is in English, we may accept local qualifications.

Last updated Jan 2019

About the School

The University of West London not only provides a high quality education closely linked to employment, but puts the student at the heart of a friendly and supportive community.

The University of West London not only provides a high quality education closely linked to employment, but puts the student at the heart of a friendly and supportive community. Read less