The course philosophy is that of experimentation, offering a challenge to conventional notions of medium - specificity in order to properly facilitate your ‘style' of expression and your inherent interests.
You will be challenged immediately with our thought experiment module, designed to open up your mind to the broad range of inter-disciplinary and multi-modal possibilities available to the creative practitioner. From that point on, you will be asked to consider forming contemporary dialogues and new discourses with whatever medium - specific background you bring. This is not a rejection of your specific discipline, but an elevation onto a new plane of practice.
The module concludes with a Japanese - style pecha kucha presentation of your findings and process-based work. This module will set the tone for the rest of your study precipitating a spirit of enquiry that will take you through to the award.
It is our intention that your studies here will take the form of an encounter at various levels: with your chosen medium; with Art & Design issues in general; and with the world as a whole. Questions of non-materiality will be addressed as well as questions of materiality. As soon as anything becomes recognisable we slip into habitual thinking. When we engage in an unfamiliar encounter, then we become inquisitive, we learn, and we build knowledge and confidence, as well as a more original voice.
Visual Communication pathway
The domain of Visual Communication encompasses graphic design, typography, advertising, packaging, illustration and design for analogue and digital media. Contemporary dialogues between traditional print-based practices and the new digital screen-based media, introduced in lectures and discussed in seminars, will allow the possibilities for visual communication to become more socially interactive and conceptually challenging. You will be encouraged to develop a personal style in addressing these issues, and to develop your potential according to your specific aims and interests. You will also have the opportunity to engage with the contemporary issues of visual semiotics. The pathway is based in the Dynevor Centre for Arts, Design and Media, equipped with state-of-the-art visual communication technology.
This school offers programs in:
Last updated October 23, 2017