New global markets are emerging, the demand for Fairtrade products is increasing, resource efficiency is becoming a competitive advantage with increasingly scarce products, consumers are demanding more transparency in the production of goods, employees expect more from their managers, digitization is changing the world of work and consumption. Would you like to take on responsibility, actively shape this change and learn to develop and successfully implement sustainable business models and marketing strategies for future markets? Then our Master's degree in Sustainable Marketing & Leadership (MA) is just right for you. He is characterized by a specialization in the areas of marketing, sustainability and leadership with a high proportion of practical experience. In doing so, he meets the requirements placed on modern management and optimally prepares you for management positions in companies that operate sustainably.Structure and contentContentThe course enables you to master current and future challenges in market-oriented management. You will not only learn fundamental leadership skills, but also acquire transformative leadership skills and learn how to identify future markets and develop solutions for digital transformation. Our didactics are strongly characterized by interactive and problem-based learning. You can deepen your own interests in the research and transfer modules of the third and fourth semesters.
Basic skills / advanced managementProfessional field, research perspectives and basics of Sustainable Marketing & Leadership
Behavioral decision making
Organization and project management
entrepreneurshipSustainable Marketing, Market and ConsumptionGlobal markets, competition and business model
Sustainable marketing and branding strategies
International marketing and sales channels and relationship managementSustainable leadership and leadership skillsLeadership and leadership personality in an intercultural context
Value and result-oriented leadership
Sustainable leadership and leadership skillsScientific methods and theory-practice transferAnalytical and exploratory research in the field of Sustainable Marketing & Leadership
Applied innovation management, business development and change management
Master's ColloquiumFocusBuilding on the basic skills imparted, the course focuses on three core areas that are adapted to the current and future challenges of modern entrepreneurship. The focus areas are an integral part of the curriculum - there is no option for this course of study.
Sustainable marketing competence
Understanding and classification of global markets and business models as well as their structures, mechanisms and actors; Development of products and matching brand and marketing strategies
Corporate Social Responsibility (CSR) and sustainable management skills
Integration of social, cultural and ethical aspects and issues in the business context
Application of sustainable leadership models in an intercultural context in order to motivate people in different situations and to reconcile the interests of the organization and employeesRequirements and applicationIn order to be able to take up a master’s degree at Hochschule Fresenius , you must meet the relevant admission criteria. In this context, we check the completion of your first academic degree, your final grade, the content of your preliminary course and your language skills.Completed bachelor's degreeIn order to be able to take up this master’s degree at Hochschule Fresenius , prospective students must have completed a bachelor’s degree or a comparable academic degree (e.g. diploma). In the case of a bachelor's degree that has not yet been fully completed, 80 percent of the credit points to be earned must already have been achieved at the time of application. The outstanding achievements must be submitted by the time of enrollment at the latest.Final gradeThe bachelor's degree must be completed with a final grade of “good” or better. If the grade point average is different, the ability to study can be proven by means of a separate entrance test.Professional requirementsIn the previous bachelor's degree, at least 30 percent of the ECTS points should be assigned to the subject area of economics. Missing ECTS points in the field of economics can be proven either through a separate entrance test or proof of successfully completed commercial vocational training or through a relevant business activity of at least 18 months.linguistic proficiencyKnowledge of German and English: Level B2 according to the Common European Framework of Reference for Languages.Career prospectsThe Hochschule Fresenius sees itself as a place of learning and a network and thus as an incubator for a new generation of executives who want to prepare for the practice of modern, market-oriented and sustainable corporate management on a broad basis.
Graduates of the Master’s program in Sustainable Marketing & Leadership (MA) can take on their first management positions in commercial companies after successfully completing their studies.
Areas / positions:Marketing and Product Management
Human Resources ManagementIndustry sectors:Mobility industry
Consumer goods industry and trade
Civil Society Organizations (NGOs)