MA Strategic Marketing

General

Program Description

Aims of this programme:

  • To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Content

  • Strategic Marketing Management(15 credits)
  • Customer and Market Dynamics(15 credits)
  • Foundations of Scholarship(15 credits)
  • Influence, Leadership and Personal Development(15 credits)
  • Contemporary Issues in Marketing(15 credits)
  • Marketing Practice(15 credits)
  • Research Methods(15 credits)
  • Research Dissertation(45 credits)
  • Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing; Marketing and Marketing Communication Consultancy; Marketing Communication; Strategic Brand Management(30 credits)
Last updated Feb 2019

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About the School

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, th ... Read More

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, the university is ranked 26th for student satisfaction, out of 122 institutions in the UK, putting it ahead of all other universities in the capital. Read less
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