Aims of this programme:

  • To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Content

  • Strategic Marketing Management(15 credits)
  • Customer and Market Dynamics(15 credits)
  • Foundations of Scholarship(15 credits)
  • Influence, Leadership and Personal Development(15 credits)
  • Contemporary Issues in Marketing(15 credits)
  • Marketing Practice(15 credits)
  • Research Methods(15 credits)
  • Research Dissertation(45 credits)
  • Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing; Marketing and Marketing Communication Consultancy; Marketing Communication; Strategic Brand Management(30 credits)
Program taught in:
English

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Last updated February 11, 2019
This course is Campus based
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Duration
1 - 2 years
Part-time
Full-time
Price
12,350 GBP
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