MA Strategic Marketing Communications
This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.
This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.
The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.
The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.
Students are required to study the following compulsory courses.
Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)
Students are required to choose 15 credits from this list of options.
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)
Applicants should have:
Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers, Co-op Group, Magneti Marelli, Mills DA as well as various private companies, non-profits and government organisations around the world.
This school offers programs in:
Last updated October 8, 2016