MA Public Relations and Strategic Communication

Leeds Beckett University

Program Description

MA Public Relations and Strategic Communication

Leeds Beckett University

Course details

Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age.

You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client.

You will have the option to undertake a work placement module in your second semester.

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Entry requirements

Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

All applications should be supported by a reference, either academic or professional.

All applicants should satisfy our University English language requirements.

English Language Requirement: IELTS 6.5 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

MATURE APPLICANTS

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example, completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Job Prospects

With guidance from your mentor and backed by the experiences gleaned from your work placement and consultancy project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication.

  • Digital communications manager
  • Public relations manager
  • Press officer
  • Social media manager

Careers Advice

Our dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Modules & Learning

Core modules

Digital Communication Management

Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation

You will carry out an in-depth research project on a subject that is appropriate to the course and of particular interest to you.

Corporate Communication in an Intercultural Context

Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Public Relations Skills

Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management

Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Communications Audit

Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Option modules

Marketing Communications Strategy

Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement

You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

International Marketing - Emerging Markets

Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Global Business Environment

You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally, you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

Fees & funding

UK & EU 2018/19

The tuition fee for the year for students entering in 2018/19 is £6500. The amount you will pay may increase each year to take into account the effects of inflation.

International 2018/19

The tuition fee for the year for students entering in 2018/19 is £12500. The amount you will pay is fixed at this level for each year of your course.

Facilities

Library

Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

The Rose Bowl

The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Social Spaces

Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

This school offers programs in:
  • English


Last updated February 15, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 17, 2018
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
6,500 GBP
UK/EU students. International students: £12500 per year.
Information
Deadline
Locations
United Kingdom - Leeds, England
Start date : Sept. 17, 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 17, 2018
United Kingdom - Leeds, England
Application deadline Request Info
End date Request Info