Master's degree in Marketing Management
Studying for a top management career in marketing
As a future-oriented communication expert, you have to think holistically today. Marketing environments are becoming increasingly dynamic and complex. In order to establish a strong brand image, marketing must
As a student at the University of Applied Sciences Europe , we will make you a leader in marketing management. Case studies, simulation games, practical projects and internships with top business partners broaden your theoretical education to an integrative and future-oriented learning offer. In addition, the study can be optimally combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.
In the master program Marketing Management
You can also join two Master's programs at the University of Applied Sciences Europe . With no or one additional semester, you can use Marketing Management
At a glance
- Early Bird: Apply until June 30 and get a 10% discount on the first semester in WS19.
- Degree program: Marketing Management
- Master of Arts
- Double master possible
- Possible study locations: Iserlohn and Hamburg
- Language of instruction: German
- Duration of study: 4 semesters
- Stay abroad: International Experience
- Winter semester: September
- Summer semester: March
- Lecture time: Wednesday afternoon to Saturday evening
- Credit Points: 120 ECTS
- Focus of study:
- Focus on individual support and flexible study (2.5 days / week). Practical projects, management training and double masters. Teaching by renowned lecturers from the field.
- Study Fees:
- For EU applicants: 11.988 € per year
- For non-EU applicants: 13.188 € annually
The special thing about studying at the University of Applied Sciences Europe
The study takes place in small seminar groups at the University of Applied Sciences Europe . This guarantees individual support for our students and personal contact with our teachers. These are exclusively renowned experts from the field, from whose business network you profit.
Our interdisciplinary selection of subjects offers you the individual design and expansion of study content. Our practice-oriented approach requires us to offer you state-of-the-art equipment on the campus. An internship and / or a semester abroad are integrated into the study program.
The University of Applied Sciences Europe is accredited, multi award winning and world leader in international orientation.
The Flexible Study: Working during the study
We want your studies to fit perfectly into your life. Therefore, the lectures for the Master's programs within the semester are limited to Wednesday afternoon to Friday, or Saturday evening. For you, this means: Studying is easily compatible with a second job.
However, as the curriculum is still designed as a full-time course, the corresponding preparation and post-processing effort must be taken into account.
Studying marketing management and making a career
Without marketing, even the best product sinks into insignificance. Without public relations, no company gains a distinguished reputation in the market. In order to be perceived and to be held here, positioning, pricing and placement must be in order, communication tasks such as crisis PR and communication controlling must be professionally resolved.
Whether in agency or company - as a marketing and PR generalist you combine the necessary strategic and operational know-how to make a product or service with analytical and creative thinking a success. Typical tasks are:
- Strategic Marketing
- brand management
- product management
- Key Account Management
- Retail management
- Sales management
- Marketing and communication consulting
- market research
- Customer Relationship Management
- PR Consultant
- Media Relations Manager
- Social media manager
- Activities in the field of management or executive assistance
In addition, the Master of Arts (MA) offers a postgraduate Ph.D. degree with a final doctorate, possibly as a prerequisite for teaching and research at universities and other institutions.
Contents of the study - practical projects, stays abroad and more
Whether customer management, crisis communication, market research or digital marketing: The master's program continues the international, interdisciplinary and brand-specific and communication-specific focuses of your bachelor's program. It comprises four semesters in which students acquire all the skills they need for leadership and design tasks in international marketing management.
In addition, you have the opportunity during your studies to attend an International Summer or Winter School and to do an internship abroad.
Apply for a Masters in Marketing and PR
If you would like to apply for a master's degree at the University of Applied Sciences Europe in Hamburg or Iserlohn (NRW), you can do so already one year before the start of your studies. Please submit your documents online.
Your next step: The master's degree
At the University of Applied Sciences Europe , the growth of students is paramount. We want to stand with conviction behind you and your career - and you should be just as sure.
A central requirement for a master's degree at our university is a bachelor, diploma or master's degree.
As a newcomer, ie a graduate with a non-specialist bachelor's, diploma or master's degree, certain preparatory courses or propaedeutics have to be taken before starting the studies. Our student advisory office will be pleased to inform you.
You can apply one year in advance for the desired semester start with us. The application deadline for the winter semester is August 15 (non-EU applicants: June 15) and for the summer semester February 28 (non-EU applicants: February 28) . Following this, there is a follow-up procedure for unrecognized study places. If you already have a valid student visa for Germany, you can apply within the official application deadline.
We look forward to receiving your applications for the summer and winter semester 2019 and beyond.
The following requirements apply to the beginning of a Master's degree program:
- Applications can be submitted by 15 August (non-EU applicants: 15 June) or by 28 February (non-EU applicants: 28 February)
- A completed bachelor, diploma or master's degree
- Relating your degree to the chosen degree program
- Personal job interview in German and English
- Excellent English and German language skills
Benefits in programs of study at other state or state recognized higher education institutions as well as extra-curricular achievements are recognized on application, provided that their equivalence with the achievements in the respective study course is established. Equivalence shall be established where no material difference can be demonstrated and the performance in terms of content, scope and requirements of the study program for which credit is requested is substantially the same. Responsible for this is the examination board. The concrete conditions for crediting and the exact procedure for this are regulated in the relevant examination regulations for the study program.
For a complete application, we need the completed application form, letter of motivation - which you can create with the help of the master application form - a current CV, proof of higher education entrance qualification as well as proof and certificate of the first academic degree or letter of recommendation University. You can submit your complete application online. Upon receipt, we invite you to a job interview.
Foreign university degree
If you have acquired a university degree abroad, please submit the relevant documents in German or English (certified by an official translation agency, if applicable).
For more information on the admission procedure, see the Admissions and Registration Regulations of the University of Applied Sciences Europe .
The application interview for your Master's degree program at the University of Applied Sciences Europe consists of a biographical interview with the Vice Dean of the respective degree program. Part of this interview will be conducted in English.
What do our applicants think of the interview? Feedback:
"I feel very well with you and have been impressed by our conversation - sometimes spontaneous, unexpected conversations are the best." Over the next few weeks, I will submit my application and send it to you as soon as possible setting up and evaluating both study models, holding discussions with banks, parents and bosses, I am very curious whether I can call myself a student of the " University of Applied Sciences Europe Hamburg" from October onwards, but I also follow your advice and will give me two others To look at universities in Hamburg, to give me a comparison. "
Janina D., an applicant for a master's program at the Hamburg campus of the University of Applied Sciences Europe
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