The MA Luxury Brand Strategy & Business is a specialist programme that will introduce you to luxury brands, strategic and business models specific to the luxury industry.
The programme offers students from varied backgrounds and disciplines the opportunity to be introduced to the luxury industry at postgraduate level, utilising and honing your existing transferable skills whilst attaining valuable knowledge in line with your career aspirations to work in the luxury industry.
The core aim of the programme is to provide opportunities for you to become effective practitioners in luxury business and communication, to be able to understand the business models and communication channels used by luxury brands and the ways in which those business models and communication channels can be utilised most creatively and effectively by implementing effective strategic solutions.
The programme aims to ensure that on completion of the course you are able to demonstrate:
Critical awareness of current issues and developments in the luxury industries
The effective application of critical thinking skills
Knowledge and understanding of professional and business responsibility, integrity and ethics
The ability to reflect on your own progress as a learner and professional practitioner
The objective is to support an effective transition from study to employment, clearly connecting theoretical topics and academic study to contemporary industry practice.
You will become familiar with life-long learning approaches that will allow you to continue to advance your knowledge and understanding and develop new skills to a high level after graduation.
The programme will combine independent research with taught academic content and talks/master-classes from leading industry professionals. Technical support will be provided to support and develop skills in Adobe creative suite, enhancing the creative communication and exchange of ideas.
Online Induction Week
7 December 2020 – 11 December 2020
Winter Term (Term 1)
11 January 2021 – 19 March 2021
22 March 2021 – 26 March 2021
29 March 2021 – 09 April 2021
Spring Term (Term 2)
12 April 2021 – 18 June 2021
New York Trip (Optional)/ Reading Week
21 June 2021 – 25 June 2021
Summer Term (Term 3)
28 June 2021 – 03 September 2021
06 September 2021 – 08 October 2021
Autumn Term (Term 4)
11 October 2021 – 17 December 2021
17 December 2021
The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis.
Brand Communication & Marketing Strategy
Critical Research: understanding Audiences
The Business of Luxury
Critical Research: understanding Audiences
Luxury Innovation & Futures: Live Luxury Project
Final Masters Project
Final Masters Project
Final Masters Project
The first term of this new MA programme explores audience research and investigates shifts in the culture of luxury while also facilitating the development of branding, marketing and communication skills. The knowledge and skills acquired will support and underpin continued study by providing valuable context and awareness of the luxury industry.
The second term aims to engage each student’s aptitude for business thinking and industry foresight – they are asked to investigate a luxury business, questioning what business model they utilise and how they have pivoted their model to adjust with global consumer demands.
The third term develops collaborative skills and ingenuity with the introduction of an industry-focused project and also examines and explores some of the complex issues faced by the luxury industry at any given time. A key element of the learning experience is for each student to question their own potential role in the luxury industry and reflect on what and how they can make a positive impact or contribution via their chosen specialist field.
The final term consolidates key aspects of the previous study whilst enabling the student to develop their own themes, ideas and luxury business, branding or marketing concepts within their chosen luxury sector. The Final Master's Project presents an opportunity for the student to present a body of work supported by a thesis that demonstrates their academic ability, independent thinking, and creative prowess.
We welcome applicants from a wide variety of subject areas and professional backgrounds, but with a genuine interest in the luxury industry.
The standard entry requirements for this course is a BA honours degree, preferably at 2:2 or above, or an equivalent EU/international qualification. Applicants must be aged 18 years or older on the first day of the course.
Accreditation of Prior Experiential Learning (APEL)
Exceptional applicants who do not meet the standard entry requirements may still be considered through APEL if they can extensively demonstrate the skills and capacity necessary for academic study at postgraduate level. Sometimes the experience is as beneficial as what is learnt in a classroom. The admissions and academic teams will consider applications that show exceptional strengths and alternative evidence, which may include:
Extensive reading and research
A brilliant, relevant and credible personal statement
An exceptionally strong academic or professional reference
Or a combination of these.
Each application will be considered on its own merit, although we cannot guarantee every applicant an offer.
English language requirements
IELTS level 6.5 or above or equivalent Secure English Language Test (SELT) Full information can be found on our International Students webpage.
We select applicants according to potential and current ability in the following areas:
Demonstration of a strong personal identity
The potential to benefit from the course
Excellent communication skills
Evidence of motivation and commitment
The Condé Nast College of Fashion & Design has a strong focus on preparation for industry.
The course will explore distinct career opportunities within the luxury industries, appealing to a range of students from different backgrounds. In recent years, technological developments have driven new opportunities in the sector and the course will focus on global and future thinking.
The focus of the MA is also relevant to an increasingly broad range of job opportunities driven by growth in the luxury and luxury experience sectors.
The course will draw upon the expertise of Condé Nast Publications and its wider network of industry partners in fashion and luxury.
Students will be supported to engage with relevant professionals and organisations within the fashion and luxury industries.
The primary programme focus is on luxury brands and businesses that create and sell luxury products and services (e.g. on Condé advertisers rather than on creating magazine content).
The personal and professional development of students is a constant focus throughout the course and is key in the process of securing placements and identifying future careers within the luxury industry.
Students on this course will also have access to our Career Services including, but not limited to:
Career path planning
Paying the course fee
In order to confirm and secure a place on this course, students will be asked to pay a deposit in the amount of £1,200 at the point of receiving an offer from us.
UK/EU students can pay the tuition fee in instalments throughout the year.
International students will be asked to pay their course fee in full in advance of arriving at the College and prior to the issue of CAS.
Why Study With Condé Nast College?
You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This exceptional environment provides you with a unique insight into fashion communication in all its forms and the workings of the creative industries, as well as providing access to numerous unrivalled experts in their fields.
With weekly guest speakers from a broad range of professions within the fashion and creative industries, you will be learning directly from the best in the industry.
The Condé Nast College is situated in a state-of-the-art building in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students get to experience through visits or online activities, as part of their exposure to the professional world.
Who teaches at Condé Nast College of Fashion?
A specialist in communication, media and writing, Johannes Reponen is the Programme Director of our MA Fashion Media Strategy course. He has previously headed MA degrees at the London College of Fashion, writes for a number of fashion and design publications, and works with international clients on future insight. With BA and MA degrees in communication and criticism, Johannes is currently completing his doctoral research degree.
During your course, you will also be taught by a range of our academic staff as well as industry guests and visiting lecturers.
Visiting lecturers and guest speakers include:
Osman Ahmed, a senior editorial associate at The Business of Fashion
Georgia Murray, fashion editor at Refinery29
Nova Dando, creative director
Aled John, head of business development at Condé Nast International
Paul Nesbitt, head of audience research at Condé Nast International
Dr Kate Nelson Best, fashion and media scholar
Marcus Agerman Ross, Founder and editor of Jocks&Nerds
Students on the course also have access to the College-wide industry lecture programme that takes place once a week. Previous speakers include Victoria Beckham, Suzy Menkes and Becky Smith to name a few.