MA Luxury Brand Management

Luxury Brand Management MA

Immerse yourself in the global luxury sector, meet key industry contacts and learn the secrets of brand success.

Key information

• Name: Luxury Brand Management
• Qualification: MA
• Level: Postgraduate
• Study mode: Full time
• Duration: 12 - 16 months
• Tuition fees: £20,500 *
• Scholarships: Yes *
• Next start date: September 2018
• Future start date: January 2019
• Study abroad: No
• Validation: Regent's University London

*For more information please refer to the fees and financial support sections below.

Overview

MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the skills, knowledge and connections to lead and succeed in the competitive world of luxury brands.

The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets.

Successful professionals in this field demonstrate the ability to operate in a highly complex global market. An innovative and creative approach with a strong cultural perspective is critical.

We combine academic study with the practicalities of management, with a particular focus on delivering exceptional experiences for consumers and gaining global competitive advantage.

Regent’s is the perfect place to study luxury. Our campus in royal Regent’s Park is set in 11 acres of private gardens, where many of the most famous luxury brands will be on your doorstep.

London is one of the world capitals for the luxury industry. Studying in the heart of the city is the ideal way to develop the advanced skills that are essential in managing top brands in an increasingly competitive environment, whilst exploring new cultural perspectives and developing the habits of innovation.

Regent’s has the most international student body in the UK. We specialise in nurturing the intercultural intelligence you need to succeed, and our mission is to develop tomorrow’s global leaders.

As you would expect from Regent’s, the programme is taught in small classes by highly qualified academics and experienced industry professionals. We cover luxury branding and management across the full value chain.

Structure

Length

There are two entry points a year in January and September. If you begin your studies in September, it will take approximately 12 months to complete the programme. If you start in January, it will take approximately 16 months.

Additional information

This is a full-time programme, covering three terms. The programme is composed of modules, each of which carries a specific credit value. You will take eight core modules, plus two further modules of your choice.

You will be able to apply the knowledge and skills you develop on the programme through a final project which is either an academic dissertation or a live consultancy project for a client luxury brand. In both cases you will be able to develop a network of industry contacts that will be invaluable in your future career.

Modules

Terms 1 and 2

• Historical and Contemporary Perspectives in Luxury
• Luxury Brands and Creativity
• Luxury Marketing Management
• Research Methods
• Strategic Management of a Luxury Business

In addition, you will choose two of the following:

• Entrepreneurship and Luxury
• Law and the Luxury Environment
• Luxury Curation and Creation
• Luxury Digital Marketing and Analytics
• Luxury Goods
• Luxury Services

Term 3

• Dissertation or Live Business Project or New Venture Start-Up Project

Teaching & assessment

Assessment structure

You will be assessed through coursework assignments, including presentations, essays, simulation exercises, research-based projects and written or oral examinations.

Study methods

You will learn through taught classes, hands-on projects and contact with industry experts.

The programme is kept current by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into teaching and learning.

You will benefit from regular guest speakers, who typically come from luxury brands and related businesses such as wealth management and real estate.

Course content is also informed by the annual Financial Times and International Herald Tribune summits on luxury.

Your final project will either be an academic dissertation or a live consultancy project for a client luxury brand.

Students with disabilities

Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

Careers

This programme has been designed to equip you with the knowledge, confidence and skills to pursue management roles in international luxury brand management, marketing, communications and retailing.

MA Luxury Brand Management alumni are working in a range of roles in advertising, PR, brand management, and marketing, in prestigious companies throughout the industry. Many have also started their own companies. Some of the companies our alumni are working at include:

• Anthony & Cie
• Ava Mirabelle
• Baume et Mercier
• Bell Pottinger Private
• Condé Nast, Vogue Magazine
• Devika Dass
• Estée Lauder
• Guerlain
• Hermès
• Krystal by MS Design
• Lakme Lever
• Lioness Jewellery
• L'Oréal
• Lifestyle Estates International Corporation
• Maybourne Hotel Group

The MA Luxury Brand Management programme has been dual-accredited by CMI. Upon successful completion of the degree programme, students will be eligible to receive a CMI Level 7 qualification in Strategic Management and Leadership (subject to CMI moderation and student registration request per set deadline).

The Chartered Management Institute is the only chartered professional body that is dedicated to management and leadership.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

• Hold a minimum of two years’ relevant work experience
• Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
• Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements

We require proof of English Proficiency. For example, we ask for:

• IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts
• Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
• TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
• A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
• International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test. This test must be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only.

Fees

Fees September 2018

• Full tuition fee: £20,500
• Home/EU advance deposit: £1,000 (non-refundable)
• Non-EU advance deposit: £4,000 (non-refundable)

Fees January 2019

• Full tuition fee: £20,750
• Home/EU advance deposit: £1,000 (non-refundable)
• Non-EU advance deposit: £4,000 (non-refundable)

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.