Redefining luxury for Industry 4.0
Our Luxury Brand Management Master's degree course is ideal for experienced professionals looking to understand the global success factors of smart luxury.
In a recent survey, our postgraduate courses scored 91% student satisfaction for creativity and design, and 93% satisfaction overall.*
*Source: Postgraduate Taught Experience Survey, 2020. Course subject to validation.
You will learn to marry design thinking and innovation models with an in-depth understanding of the success factors behind smart luxury. Explore the context and influences behind the seismic shifts in the luxury sector and help to redefine luxury for the customer of tomorrow. Armed with customer market data, you will engineer new ways to influence the relationship between luxury brands, high-value services, consumer and market behaviours.
Study for a Master’s in Luxury Brand Management
In our distinctive and unique MA Luxury Brand Management course, you will marry design thinking and innovation models with an in-depth understanding of the success factors behind smart luxury and the products, services and experiences that have arisen as a result.
With the advent of new technology, luxury markets are becoming more competitive and complex than ever. Explore the context and influences behind these shifts and help redefine what luxury means in a global context and in the era of Industry 4.0.
You will learn to effectively analyse customer market data and really get under the skin of the luxury customer of today and tomorrow. Armed with these invaluable insights, you will understand new ways to manage and influence the relationship between luxury brands, high-value services, consumer and market behaviours.
Do you wish to master the tools and strategies to thrive as a decisive leader in the global luxury market? Once you’ve secured an MA in Luxury Brand Management, you’ll have everything you need to launch and accelerate a successful career in the world of luxury, whether it's in fashion, travel, wellbeing or other areas of future luxury.
Key study topics
Develop knowledge and research on the luxury sector, especially emergent markets in the BRIC countries as well as current lead sectors in Europe and North America.
Develop a framework for designing a unique brand concept and identity supported by a branding strategy for generating commercial, social and environmental value.
Explore the context, scale, scope and shift in strategies within the luxury landscape – its territories, economics, design style and experiential influences.
Define ‘future luxury’ in the 21st century in terms of products, services and experiences.
After studying for your MA in Luxury Brand Management, you will:
Have the confidence and experience to accelerate your career in Luxury Brand Management.
Have the capacity to evaluate in-depth data to paint a clear picture of the future luxury customer.
Marry design thinking with innovation models to help redefine what luxury means for the customer of tomorrow.
First or second class honours degree 2:1 or 2:2 (or equivalent non-UK qualifications) in a relevant subject, or equivalent professional qualification in a related subject area.
If you are applying directly from an undergraduate degree course without experience or professional practice you must be able to demonstrate a good knowledge of your chosen subject area.
In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or if you're from a country outside the EU. You need to provide us with an IELTS or equivalent English language qualification demonstrating a minimum of 6.0 (with a minimum of 5.5 in each subtest) or CEFR Level B2 in each component.
Applications are welcome from a wider range of backgrounds and experience, including part-time students who may not necessarily possess formal academic qualifications. It is important that applicants can demonstrate an aptitude for learning and continued professional development through a research-led approach.
Applicants will be assessed at interview in accordance with Ravensbourne’s Accreditation of Prior Learning Policy and Procedure.
We welcome suitably qualified applicants who are able to demonstrate a good level of skills in areas associated with visual communication. This may include (but is not limited to) Graphic Design, Branding, Art Direction, Advertising, Motion Graphics, Information Design, Data Visualisation, UX/UI Design, and AR/ VR Experience Design.
To get a holistic view of your ability and aptitude to succeed on the course we will also consider your enthusiasm and interest in the subject area, how you manage the creative process, and your study and professional skills. A PDF portfolio of visual work is required.
Fees and Scholarships
Annual fee for Home Postgraduate students
£10,400 full-time/£5,200 part-time
5% discount for full payment of annual tuition fee by 1 August in the year of entry.
20% Alumni discount for Ravensbourne graduates from the last five years.
The above discounts may be combined
External funding & scholarships
Postgraduate Masters Loans
Professional career development loans
British Fashion Council MA scholarship
Postgrad Solutions Study Bursary
BAFTA Scholarship for MA/MSc Interactive Digital Media
Other funding opportunities for postgraduatesFor useful information on funding opportunities for postgraduate study visit:
BAFTA Scholarship Programme
Annual fee for International Postgraduate students
Students with an undergraduate qualification achieved at Ravensbourne will receive a fee discount of 20%. This covers graduates for up to 5 years.
International students requiring a CAS letter to obtain a visa to study in the UK are required to pay a deposit of £5,000 to secure a place. The balance is payable on or before enrolment.
The British Council has a section on its website on scholarships for international postgraduate students.
Support available for international students at Ravensbourne includes:
Access to Learning
Emergency Bridging Loans
Budgeting one-to-one advice sessions
Money Matters workshops