MA Luxury Brand Management

General

Read more about this program on the school's website

Program Description

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

Teaching Methods

You will be taught through a mix of lectures and seminars. There are also opportunities for industry visits and discussions with industry practitioners through the live industry project.

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course materia

What Will I Study?

Through a combination of research-informed teaching and learning, you will gain understanding of the production, distribution and consumption of luxury goods with reference to the circular economy, all seen through the dependent role of the luxury brand manager. The programme also includes ethics, corporate social responsibility, enterprise and leadership, equipping you with a range of skills which could enable you to take on both creative as well as management positions in the luxury goods industry.

The programme is delivered by faculty staff with direct industry experience. The course applies academic theory to a range of luxury industry global problems, providing you with the skills and confidence to work effectively in delivering change as professionals working within the luxury goods industry. This explicit industry focus maximises employability for graduates in any aspects of the luxury goods sector.

Standard Entry Requirements

A first degree, equivalent to a 2:2 (second class) honours degree from a recognised university or its equivalent, in any subject.

Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

Careers and further study

The programme is designed to increase employability skills through the acquisition of knowledge, encouraging the development of entrepreneurial behaviours to succed in your career aspirations. Some graduates may aim to become global luxury brand managers.

Last updated Dec 2019

About the School

The University has its origins in the Rutherford College, founded in 1880. Today, by putting students at the heart of an outstanding experience, and with world leading research and award-winning partn ... Read More

The University has its origins in the Rutherford College, founded in 1880. Today, by putting students at the heart of an outstanding experience, and with world leading research and award-winning partnerships, Northumbria is a new kind of excellent university. Read less