Why choose this course
To work in an international marketing context, you need to understand your audience and how to reach it. Our Intercultural Business Communication and Marketing MA course combines the research and teaching strengths of our School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in advertising, international management, human resources, media and public relations. Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.
What you will study
This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally-diverse marketing and business environments.
As part of your studies, you will complete a project evaluating the business, communication or marketing aspects of a company of your choice, enabling you to apply your knowledge and skills in a new context.
A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.
English language requirements
IELTS Academic: 6.5 overall with 6.5 in writing and 6.0 in each other element.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies.
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Full-time - 1 year
Part-time - 2 years
These fees apply to students commencing study in the academic year 2020-21 only. Fees for new starters are reviewed annually.
If you are on a two-year full-time Euromasters or MFA programme, or a two-year or three-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme.
Annual fees will increase by 4% for each subsequent year of study, rounded up to the nearest £100, subject to any overriding applicable legislative requirements.