MA In Social Media & Seo And Sem

inesdi - Digital Business School

Program Description

Read the Official Description

MA In Social Media & Seo And Sem

inesdi - Digital Business School


We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization.

In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija.

  • Possibility of making the Graduate in person, online or blended learning.
  • practice and teaching real business cases.
  • personalized tutoring in the realization of Project End of Course.
  • career guidance through an individualized "career plan".
  • Development of a "Digital Communication Plan" and "SEO & SEM Audit".


  • Module 1: Social Media Marketing- Plan Project Prom
    • What is it and how to develop a Social Media Marketing Plan
    • Responsibilities in Social Media
    • How to submit a plan of Social Media Marketing
  • Module 2: Social Networking
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram and Pinterest
  • Module 3: Professional management: actions, channels and tools 2.0
    • Tactical and operational in Social Media: daily management, dissemination 2.0, recruitment and engagement
    • Inbound Marketing: attracting your target audience
    • Measuring Social Media: KIP, reports and reporting
    • Database management and newsletter
  • Module 4: Content Management: creation, management and distribution of content
    • Content strategy. 2.0 Communication: planning, writing and healing
    • Blogging platforms: WordPress
    • video Marketing
  • Module 5: OMR, measurement and monitoring
    • monitoring
    • online corporate reputation, influence and "sentiment"; resolution of crisis in Social Media
  • Module 6: Analytical and measurement
    • Web Analytics: Google Analytics
  • Module 7: Introduction to positioning
    • Defining SEO: strengths and weaknesses
    • SEO is online marketing mix
    • How a search engine
  • Module 8: Creating a site with WordPress
    • CSM Operation: Installation and Configuration
    • Correct labeling post
    • WordPress SEO by Yoast
  • Module 9: SEO on page
    • Structure of SEO on page
    • SEO on page content
    • On page SEO factors
    • SEO on server
  • Module 10: Web analytics oriented SEO
    • Introduction and configuring Google Analytics (GA)
    • Interface GA
    • technical implementation
    • Customization and SEO analysis
  • Module 11: Excel and Spreadsheet
    • Excel applied to SEO
    • Spreadsheet as an SEO tool
  • Module 12: Keyword Research, Keyword drivable
    • Finding the appropriate keywords for our business
    • Keyword analysis and research strategies
    • Keyword research tools
    • How to implement the chosen keyword in our content
  • Module 13: SEO tools
    • Analysis Tools on page
    • Positioning control tools and links blacklink and reporting.
    • SEO plugings and accessories
  • Module 14: Content marketing, creating impactful content and optimized for SEO
    • Introduction to Content Marketing & SEO
    • Creating a Marketing Plan Content
    • Content types and content curation; tools
    • Content generation processes
  • Module 15: Linkbuilding and key
    • How to increase the speed of indexing
    • Links, how to get them. Quality links vs. Low quality links.
    • How to defend yourself against negative SEO attack
    • Google Penguin: what it is, how it works and how to get out of a penalty
  • Module 16: SEO Budget
    • Elements of an SEO budget
    • Control of competition
    • Monitoring Report an SEO campaign
  • Module 17: Local SEO
    • What is local SEO
    • Geolocation as a sales tool
    • How to position your business in Google+ Local / Places
  • Module 18: Microformats
    • Microformats
    • SEO video (TouTube)
  • Module 19: SEM: Search Engine Optimization: Adwords
    • Defining SEM: PPC and Adwords
    • What is Adwords. Structure of an account
    • Types of ads: search, display
    • Creating and managing campaigns
    • adwords editor
  • Module 20: Optimization
    • Linking Analytics accounts; labeling campaigns
    • relevant data to optimize and retargeting
  • Module 21: Budget SEM
    • Budgeting Adwords
  • Capstone Project


The program includes lectures with guest speakers, which will take place along the course and held a particular day of the week, which may differ from the weekly days scheduled class. These dates are always communicated well in advance to students.

Who should attend

The Master in Social Media & SEO and SEM It is aimed at professionals looking to specialize in recycled and new disciplines of Social Media; to all those who want to specialize in the field of social media and search engine marketing; and professionals who want to improve their knowledge, professionally reorient their activity or promotion.

Ideally, interested persons must meet one of the following requirements:

  • Have college degree
  • Formative have 2ºCiclo title of FP or Baccalaureate
  • Accredit 1 or 2 years of work experience in companies or institutions related sectors
  • Overcoming an interview in person admission, to be held in Inesdi, after sending a CV
  • updated photo

Career prospects

Once you completed the Master you can choose the following positions:

  • Responsible for digital strategy
  • Digital Marketing / Manager
  • SEM expert, search engine advertising
  • Digital Product Manager
  • E-commerce Manager
  • Responsible for the digital relationship with customers
  • Social Media Manager
  • Expert in traffic acquisition
  • Sales expert on digital channels

Schedules and forms

campus Madrid
Start date: April 5, 2017 - New call. Open registration!
Duration: 240 contact hours
Hours: Mondays and Wednesdays from 18:30 has 21:30

Barcelona campus
Start date: April 19, 2017 - New call. Open registration!
Duration: 240 contact hours
Hours: Mondays and Wednesdays from 18:30 has 21:30

Online campus
Start date: January 13, 2017 - New call. Open registration!
Duration: 750 hours of dedication

In whatever form the Graduate equals 30 ECTS credits.

How can you access one of our Graduate Studies?

  • Complete information request form on the right.
  • The agent in charge of reviewing your data will contact you to widen you information and answer any questions you have.
  • If you want to book a place on the course, you can do so.
  • Once you decide, you must send your CV with a recent addition to the e-mail that the agent tells you photograph.
  • Subsequently conducted, in person at the premises of Inesdi in Barcelona or Madrid, a personal interview with the school advisory council to evaluate your case.

Meet our Scholarships

In Inesdi we have different scholarship programs to provide our students access to postgraduate studies. The objective of this aid is to improve future employment and professional qualifications. The amount of these grants can reach up to 20% of the total amount of the course, according to the scholarship. Find leaving your details and we will contact you or call 902 501 603. In addition you will benefit from our financing arrangements for our students with Banco de Sabadell. For more information, please contact us.

This school offers programs in:
  • Spanish

Last updated February 6, 2017
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Spain - Barcelona
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