MA in Marketing

General

7 locations available

Program Description

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?


• It has a group of teachers who provide advanced knowledge adapted to the Venezuelan market.


• Provides innovative learning methodology, with the use of cases, simulations, practical and managerial experience, and a dip in the networks of marketing professionals.


• Innovation in the curriculum with materials that combine adaptation to our reality with global trends.


• Attractive offer electives which allows students to specialize in areas more related to their interests and needs, as their career planning.


• Schedule it possible to combine work responsibilities with studies


• International Teachers guests


• Endorsement of three international accreditations: AACSB, AMBA and EQUIS. The IESA is among the top (since 11) the ranking of the magazine America Economia.

Last updated Mar 2016

About the School

IESA - Instituto de Estudios Superiores de Administration &nbsp IESA School of Management is a private, nonprofit organization that provides a public service to all of society and is independent ... Read More

IESA - Instituto de Estudios Superiores de Administration &nbsp IESA School of Management is a private, nonprofit organization that provides a public service to all of society and is independent of current economic groups, political, religious or governmental. Venezuela seeks to offer a school of international prestige, and the rest of Latin America, an academic and intellectual production that understands your challenges and realities of management. &nbsp It is one of the four schools of management and business in Latin America and 34 of the world to have the three most important international accreditations, which account for the quality of its academic, teaching performance and intellectual production, according to the most demanding quality standards. &nbsp Among its strategic objectives for the period 2009-2015, include: The growing number of participants in postgraduate and executive education. Profitable new generation models, creation and dissemination of knowledge. The deepening of the teaching method Participant Centered Learning. The development of distinctive teaching and research in international and local relevance, especially in the area of ​​entrepreneurship. It has presence in three major cities of Venezuela (Caracas, Maracaibo and Valencia), to meet local market needs. Additionally, through the Foundation for Advanced Studies in Management (EGF), located in the City of Knowledge (Panama), strengthens its outreach and service to Latin America. Read less
Caracas , Panama City , Shanghai , Bogotá , Paris , Buenavista , New Orleans + 6 More Less