The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.
The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.
ACCESS QUALIFICATIONS AND SELECTION CRITERIA
Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.
The Master is organized into four semesters, totaling 120 credits. The first three semesters are fully satisfied with the curriculum component for a total of 78 credits. The fourth and final semester is devoted to the elaboration of TFM (final paper Masters) - dissertation or project work - a total of 42 credits (of which 12 credits are obtained in the 3rd semester).
This school offers programs in: