Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.
Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.
Look around you and you will see examples of the power of brands; on the high street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions. This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context.
MA Graphic Branding and Identity addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies.
As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.
Learning at this level will be about intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, evaluation and understanding of branding and identity that makes this MA distinctive.
This course is taught within the Design School.
Each course is divided into units, which are credit-rated. The minimum unit size is 20 credits. The MA course structure involves six units, totalling 180 credits.
Recruitment and Admissions
The course team welcomes applicants from a broad range of backgrounds, from all over the world. MA Graphic Branding and Identity attracts students who apply direct from an Honours Degree course or those with other equivalent qualifications. The course team also welcomes students with relevant experience or those who may have previously worked in industry.
Entry Requirements (Home/International/EU)
Applicants will be considered for admission who have already achieved an educational level equivalent to an Honours Degree in a field relevant to graphic design, product design or architecture.
This educational level may be demonstrated by one of the following:
- Possession of the qualifications named above.
- Possession of equivalent qualifications.
- Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required. (As indicated by at least three years’ experience which has led to a demonstrable level of expertise in the understanding and use of graphic design).
A combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
Alternative Entry Routes
We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry. If you do not have the required qualifications, but do have professional experience you may be eligible to gain credit for previous learning and experience through the Accreditation of Prior Experiential Learning AP(e)L system.
Your experience is assessed as a learning process and tutors will evaluate that experience or currency, validity, quality and sufficiency.
Language Requirements (International/EU)
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol. IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
This school offers programs in:
Last updated February 1, 2017