MA Fashion Journalism


Program Description

The MA Fashion Journalism is a unique industry-focused programme that allows you to learn about fashion writing, editorial practice, content creation. Drawing on from Condé Nast’s knowledge and expertise, the course delivery is split between taught academic content, practical and technical workshops, independent research as well as masterclasses from leading industry professionals in exploring the creative, commercial and critical dimensions of print, digital and experiential fashion media.

The programme is situated within the fashion media portfolio of the college that also includes master’s courses in Creative Direction for Fashion and Fashion Media Strategy. Students on MA Fashion Journalism will share some taught sessions and project with the other fashion media masters in order to nurture collaboration and to ensure that students acquire a holistic understanding of fashion media industries.

The purpose of the programme is to provide opportunities for you to become an effective practitioner in your chosen field within fashion media. The course aims to develop key transferable skills in communication, critical thinking, reflation as well as project management in preparing you to innovate and push the boundaries as a fashion storyteller, media business leader or visual communicator.

The Condé Nast College of Fashion & Design has a strong focus on preparation for industry. The programme aims to support an effective transition from study to employment, linking theory and academic study to industry practice. You will become familiar with real industry situations that will allow you to continue to advance your knowledge and understanding and to develop new skills to a high level after graduation. During the course, you also have an opportunity to complete  4-week relevant work experience as part of your professional development.

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Course Structure

The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis. The programme structure consists of modules that are shared across all media programmes that focus on research skills and building critical awareness of current issues as well as developments in the fashion and media industry along with programme specific modules that enable you to acquire technical and practical skills aligned with your careers goals.

The key focus of MA Fashion Journalism is on content creation, editing and writing for print and digital platforms. This option is suitable for talented writers and communicators with a very strong portfolio of work. Modules on the programme are:

Critical Research: Understanding Audiences

The purpose of this module is to provide you with an overview of the range of research methods, approaches and tools that are vital for developing insight into audiences. The module will cover the philosophy of research, ethics, primary and secondary research methods, how to analyse, evaluate as well as disseminate research findings. The module will consider research in a range of contexts relevant to the media industries and enable you to understand the relationship between theory and practice.

Fashion Media Futures

In order for fashion media to stay agile, it is important that companies, brands, publications and indeed individuals are aware of the issues as well as opportunities relevant for the industry now and in the near as well as distant future. As part of this, you will be introduced to skills of evaluating how societal, technological, political and economic change and how these impact fashion media. In teams consisting of students from different media programmes, students will collaboratively respond to emerging trends and to create new solutions that capitalise on this.

Fashion Writing & Criticism

This module aims to support you in the development of your written communication skills for a range of media platforms. Whilst the focus of this module is very much on fashion journalism, you will also be introduced to other modes of writing such as criticism, opinion and creative writing for fashion. As part of developing your writing abilities, you will get an opportunity to edit the writings of others, exploring the importance of feedback in the writing process and learning how to respond positively to editorial decisions.

Planning & Managing Editorial Content

This module focuses on the role of the editor in print and digital fashion media. In order to understand this, you will learn about commissioning work and planning the overall content of a print magazine, online publication or digital channel, ensuring the right tone and focus for the brand and audience. The commercial factors that must be considered when managing editorial decisions and how fashion media brands operate in an increasingly global and homogenised sector will be examined also.

Final Masters Project

During this module, you will create a practical outcome aligned with your pathway specialism and identified career focus. You might approach this as an opportunity to create a portfolio of work, initiate a live or simulated industry project or take an entrepreneurial approach by creating a project that you might continue to pursue after finishing the degree.

A written thesis will underpin the practical element, allowing you to identify a clear connection between academic theory as well as scholarly research and genuine industry practice. The aim is to consolidate and enhance previous learning on the programme and provides the opportunity to develop an individual research proposal in any area of interest relevant to the content of the programme.

This project aims to provide you with an opportunity to conduct live research in a topic of interest to you, developing skills in project management and engaging with professional development planning. You will be encouraged to secure 4-week relevant work experience as part of your professional development.


Fees and Funding

£28,368 (including VAT)

Paying the course fee:

  • In order to confirm and secure a place on this course, students will be asked to pay a deposit in the amount of £1,200 at the point of receiving an offer from us.
  • UK/EU students can pay the tuition fee in instalments throughout the year.
  • International students will be asked to pay their course fee in full in advance of arriving at the College and prior to the issue of CAS.

Bursaries and Alternative Funding:

  • There are no bursaries or funding options currently available for this course.

Additional course costs:

  • There is an optional study trip abroad that is not covered by the course fee. This takes place in spring and further information is provided at the outset of the course.

Studying and Living in London

  • For information on studying in London and what this could cost, please visit our Living in London webpage.
  • For information on accommodation while you study at the Condé Nast College, please visit our Accommodation Guide webpage.

Admissions and Entry Requirements

Entry requirements

The standard entry requirements for this course are an honours degree, preferably at 2:2 or above, or an equivalent EU/international qualification. Applicants must be aged 18 years or older on the first day of the course.

Specific entry requirements for MA Fashion Journalism

An English or humanities-based degree is preferred (for example English Literature, Philosophy or Art History). We will also consider applicants with general fashion or media degrees.

Accreditation of Prior Experiential Learning (APEL)

Exceptional applicants who do not meet the standard entry requirements may still be considered through APEL if they can extensively demonstrate the skills and capacity necessary for academic study at postgraduate level. Sometimes the experience is as beneficial as what is learnt in a classroom. The admissions and academic teams will consider applications that show exceptional strengths and alternative evidence, which may include:

  • Work experience
  • Non-accredited courses
  • Extensive reading and research
  • A brilliant, relevant and credible personal statement
  • An exceptionally strong academic or professional reference
  • or a combination of these.

Each application will be considered on its own merit, although we cannot guarantee every applicant an offer.

English Language Requirements

  • IELTS level 6.5 or above or equivalent Secure English Language Test (SELT). Full information can be found on our International Students webpage.

Selection Criteria

We select applicants according to potential and current ability in the following areas:

  • Demonstration of a strong personal identity
  • The potential to benefit from the course
  • Excellent communication skills
  • Evidence of motivation and commitment

How to apply for the MA Fashion Journalism

All applicants are required to complete the online application form using the “Apply now” button.

You will also be asked to submit examples of written work demonstrating strong writing skills and a clear interest in the fashion sector. Examples could include academic essays, creative writing and articles.

Successful applicants will be invited to the College for an interview.

For further information can be found on the college website.

Careers and Professional Development

With our unique access to the fashion industry, the College prepares students for employment through live industry projects and work placements and provides expert career advice to students and graduates.

In recent years, technological developments have driven new opportunities in the sector and there is no longer such a distinct separation between fashion media and fashion retail. The removal of these boundaries has broadened the scope of careers available.

Fashion media professionals now move seamlessly between roles at magazines and positions with major fashion brands and retailers, making the focus of the MA Fashion Journalism relevant to an increasingly broad range of job opportunities. Within fashion media in general and journalism specifically, the course is suitable for those keen to pursue careers as:

  • Editors
  • Writers
  • Journalists
  • Content creators
  • During the course, students will examine the roles outlined in magazine mastheads and the increasing roles in digital media.

“We look forward to welcoming the very brightest and most able of the College’s students onto our highly coveted work experience programmes.”
Hazel McIntyre, HR director, Condé Nast Publications

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Why Study With Condé Nast College?

You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This exceptional environment provides you with a unique insight into fashion communication in all its forms and the workings of the creative industries, as well as providing access to numerous unrivalled experts in their fields.

With weekly guest speakers from a broad range of professions within the fashion and creative industries, you will be learning directly from the best in the industry.

Your Campus

The Condé Nast College is situated in a state-of-the-art building in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students visit as part of their exposure to the professional world. 

Who Teaches at The Condé Nast College?

A specialist in communication, media and writing, Johannes Reponen is the Programme Director of our MA Fashion Media Practice course. He has previously headed MA degrees at the London College of Fashion, writes for a number of fashion and design publications, and works with international clients on future insight. With BA and MA degrees in communication and criticism, Johannes is currently completing his doctoral research degree.

Visiting lecturers and guest speakers include:

  • Osman Ahmed, senior editorial associate at The Business of Fashion
  • Georgia Murray, fashion editor at Refinery29
  • Nova Dando, creative director
  • Aled John, head of business development at Condé Nast International
  • Paul Nesbitt, head of audience research at Condé Nast International
  • Dr Kate Nelson Best, fashion and media scholar
  • Marcus Agerman Ross, Founder and editor of Jocks&Nerds

Students on the course also have access to the College-wide industry lecture programme that takes place once a week. Previous speakers include Victoria Beckham, Suzy Menkes and Becky Smith to name a few.

"As a member of Condé Nast College’s first-ever cohort of masters students, I feel exceptionally proud of myself in my accomplishments this last year. The vibrancy of the course, from its expeditious pace, critique and guidance have allowed me to graduate from the college with a portfolio of work that represents my personality with astute theoretical foundations. The invaluable experience I have acquired through my time at the college has exposed me to pathways within the industry that I was completely unaware of. I now leave very excited to go and chase them."
Scarlett Alumna, MA Fashion Media Practice - Fashion Journalism pathway, 2019

Last updated Jul 2020

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About the School

The Condé Nast College is an important starting point for those who want to be tomorrow’s stars of the fashion industry. With outstanding resources, modern facilities and access to experts from the wo ... Read More

The Condé Nast College is an important starting point for those who want to be tomorrow’s stars of the fashion industry. With outstanding resources, modern facilities and access to experts from the worlds of fashion, style and luxury, the College prepares its students to work in all areas of this exciting and innovative industry. Read less