MA Events Management

University of Greenwich

Program Description

MA Events Management

University of Greenwich

MA Events Management

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variery of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

We have seen an increasing professionalisation of the events industry, including development of the skill sets and education of its people. With London appointed to host the 2012 Olympics, what better place to study this diverse and fascinating subject, all within the grounds of a World Heritage Site!

The University of Greenwich works closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. Many aspects of the events sector are covered on this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Aims of the programme are:

  • To enable students to gain a broad grounding in business subjects while focusing on their specific discipline of events management
  • To develop through a study of academic concepts and their application to business problems, students' knowledge of the world of events management and related activities

    Course content

    Students are required to study the following compulsory courses
  • Scholarship and the Events Professional (15 credits)
  • Innovation, Enterprise and Winning the Bid (15 credits)
  • Themes and Issues in Events Management (15 credits)
  • Managing Cultures and Influencing People (International Events) (15 credits)
  • Dissertation (45 credits)
  • Event Projects in Practice (15 credits)
  • Business English for Academic Purposes - Level 4
  • Strategic Financial Management for Events (15 credits)
  • Relationship Marketing and e-CRM (15 credits)
  • Research Methods (15 credits)

    Students are required to choose 15 credits from this list of options.

  • Strategic Stadium and Venue Management (15 credits)
  • Arts and Entertainment Festivals and Events (15 credits)
  • Human Resource Management for the Service Industries (15 credits)

    Entry Requirements

    Applicants should have: A good first degree from a recognised university or higher education institute (generally a minimum 2.2 or equivalent). * One year or equivalent related work experience (paid or voluntary) is preferable. * Students educated in a language other than English should have an IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent rating in another Secure English Language Test. Alternatively, students may follow our Pre-Sessional English sessions (accredited by the British Council).
  • This school offers programs in:
    • English

    Last updated September 28, 2017
    Duration & Price
    This course is Campus based
    Start Date
    Start date
    Sept. 2018
    1 - 3 years
    Part time
    Full time
    12,350 GBP
    United Kingdom - London, England
    Start date: Sept. 2018
    Application deadline Request Info
    End date Request Info
    Sept. 2018
    United Kingdom - London, England
    Application deadline Request Info
    End date Request Info