The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the broad spectrum available within the digital media industry.
These professionally-focused programmes allow for the dynamic understanding and development of theory within the context of practice. The programmes are structured to enhance skills within a range of specialist careers in the digital media industry. Partnerships with professional practitioners and bodies give students the starting point to develop their own network of professional contacts and to identify key practitioners.
The study consists of four core modules plus two optional modules, where students undertake individual projects and case studies relevant to their particular area of interest. The programme aims to encourage experimentation, innovation and risk-taking.
Students studying MA Digital Media Practice can choose any two optional modules; students studying the Visualisation or Interaction Design pathways must choose two optional modules from the appropriate section. Every student has a final dissertation or equivalent extended project.
Entry requirements: Normally a first or second-class Honours degree in a related subject or professional experience in the area of study. All applicants are asked to submit a portfolio of relevant work along with a short written statement outlining the relevance of the programme to their previous experience.
Full-time: 1 year Part-time: 2 years
Start dates: September and January
Teaching takes place: Daytime
Fact: Students have the opportunity to work on live client projects, building a professional portfolio and industry experience.
Fact: There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.
Digital Media Principles
Emerging Media Student Directed Project
Learning and Teaching
Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts.
Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. The assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.
At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening or contacting our teaching staff.
Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.