The creative industries sector is vibrant, fast-growing and brings immense benefit to developed economies. In the UK alone, the creative industries are worth over £77 billion a year and account for 5% of the economy, with exports of over £17 billion per annum. Skilled digital media management professionals are in demand to meet this phenomenal growth.
Your studies are based in our modern media labs in the Department of Media Arts and Communication. Many of our academic staff bring industry experience to their teaching. The course also includes a regular programme of industry speakers and client-based projects, as well as a foundation for those wishing to move into media management roles within organizations, recognize existing skills and knowledge through a formal qualification, or start their own media business.
Gain advanced knowledge and qualifications, and prepare for exciting professional media positions
Undertake a major individual project alongside or within a relevant organisation
Excel through a syllabus designed to match the in-demand expertise of the creative media industry
Learn to manage digital media businesses and teams, and exploit the latest technologies
Study in well-equipped media studios and lab facilities, with experienced industry practitioners
This course is designed to create experienced, savvy graduates, ready for exciting media positions. You'll acquire both the management skills and the media expertise that you need to excel in the dynamic creative industries. This course offers a two-year work experience route including placement of up to 12 months.
Your studies will comprise eight taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building an eye-catching portfolio to show prospective employers - and work with the award-winning Venture Matrix to enhance your employability and enterprise skills.
You learn through:
Lectures, seminars and workshops
Individual project work
Group work and presentations
This course prepares you for a career in
Managing or consulting on social media
Entrepreneurship and digital innovation
Digital media designers
Digital change leaders and innovators
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
You can take an optional placement in year two.
Digital And Mobile Technologies
Digital Media Ecosystems
Digital Media Management
Digital Media Management Project
Enterprise And Entrepreneurship
Strategic Digital Marketing
Digital Media Management
Equipment and facilities
In this course, you work with:
Industry-standard software and hardware tools such as Adobe and Apple software
An honours degree (2.2 or above) or equivalent in any subject.
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country-specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Home: £9,340 for the course
International/EU: £14,460 for the course
'My course has allowed me to work on projects for real clients. I have also benefitted from using a wide range of software which has improved my portfolio- and ultimately my job prospects.'
Ryhan Sadath, MA Digital Media Management student