MA Digital Marketing

Coventry University

Program Description

MA Digital Marketing

Coventry University

This course starts in September 2017.

Digital marketing is a unique discipline that applies cutting-edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.



The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns.

Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab.

The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.




The course aims to provide you with the skills to:

  • apply and critically evaluate the knowledge and skills acquired in both the theory and practice of specialist marketing, advertising and branding areas;
  • use appropriate analyses tools to critically evaluate marketing and/or advertising problems and develop appropriate solutions;
  • develop the ability to reflect on the acquired skills with self-direction and independence;
  • strategically analyse a range of international marketing situations through the exposure to different real-life business cases, guest speakers and the application of online and offline marketing;
  • excel in teamwork and leadership.

Indicative course content

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Postgraduate courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1

  • Principles of Digital and Social Media Marketing;
  • Consumer Behaviour;
  • Global Marketing;
  • Web and Social Media Analytics.

Semester 2

  • Applied Brand Management;
  • Marketing Consultancy Research;
  • Advanced Digital and Social Media Design;
  • Contemporary Issues in Marketing.

Semester 3

  • Digital Marketing Portfolio or Company Internship.

Marketing is a discipline that requires hands-on experience in conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form the basis of your dissertation. Alternatively, you will also have the option of enrolling in a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.


Applicants should hold a good honours degree 2.2 or above in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

This course requires IELTS 6.5.


To find out more about how to apply, click on the Apply For This Course button above. Many of our courses offer a part-time study option. Note that the part-time mode of study is not applicable to international students unless you hold a relevant visa – please check with the international office.

Please note: we have a range of taught postgraduate awards to suit your needs, from Postgraduate Certificate or Postgraduate Diploma to a full Master's Degree (MA, MBA, MSc, LLM). In most cases, you can decide to exit at Postgraduate Certificate or Diploma level, without carrying onto the full Master's qualification.


The Digital Marketing MA is suited to graduates seeking career development and opportunities in digital marketing and social media, both in-house and marketing agency roles. Previous graduates have secured exciting and rewarding positions in a wide variety of digital marketing areas such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.

In addition, the Coventry University’s suite of Marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience, you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark of an up to date, qualified and experienced marketing professional.



To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

This school offers programs in:
  • English

Last updated January 29, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
1 year
Full time
10,121 GBP
UK/EU fees: £10,121 / International fees: £13,411
United Kingdom - Coventry, England
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Sept. 2018
United Kingdom - Coventry, England
Application deadline Request Info
End date Request Info