About the Programme
Digital Direction addresses media and storytelling in the digital era, assessing emerging issues associated with contemporary digital communication and the creative economy, training new creative leaders who are responsive to continually changing contexts, infrastructures and technologies and engendering a new wave of creative leadership. Graduates will develop a deep understanding of critical and experimental communication/media production, creation and design practices, and through applied innovation will address current and future contexts.
The programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation, enabled by rapidly changing cultural and industrial practices, plus uses of, and developments in, digital technologies. Centring on the interrelated domains of broadcasting, film and experience/brand, the programme addresses knowledge and skills gaps in four key areas of practice: production, direction, content development/making/writing and communication/digital media design.
MA Entrance Requirements
Candidates for all MA courses are assessed on their existing qualities as demonstrated in their work and in their interview, as well as on their potential to benefit from the programme and to achieve MA standards overall. The assessment will consider creativity, imagination and innovation evident in the work; ability to articulate the intentions of the work; intellectual engagement in relevant areas; appropriate technical skills; overall interview performance, including the oral use of English.
Students will normally have a BA, or an equivalent overseas qualification or sufficient work experience to demonstrate the appropriate intellectual, creative and personal qualities to engage with the demands of the programme.
Students come from a wide range of backgrounds. While some will come directly from first-degree programmes in design and broadcasting, others may join the programme with professional experience in the industry, or from backgrounds including television and film-making, experience design, graphic design, animation and interaction design.
All candidates are required to submit an online portfolio of work to be assessed by the programme’s staff team and student representatives.
Candidates should construct an online portfolio that reflects their abilities, experience and creative practice.
Candidates are selected on the basis of a body of work that demonstrates an advanced understanding of the subject and sufficient technical skill to realise intentions, evidence of commitment to the subject, intellectual curiosity, open-mindedness, the ability to collaborate, to engage in debate and respond to criticism, and the ability to engage in sustained and consistent study.
This school offers programs in:
Last updated July 13, 2018