MA Cultural and Arts Management


Program Description

MA Cultural and Arts Management

MA Cultural and Arts Management is particularly relevant to students who already work in the creative industries and are interested in professional development or those interested in a career in that sector, be it on a freelance basis, to work for small cultural operators like arts venues or to work in large organisations like the Arts Council.

The programme has been designed in partnership and in consultation with local, regional and national employers in the arts and cultural industries. The aim is to develop an understanding of management in the creative industries as it is a particular business environment with several specificities, such as the implications of cultural policy and agendas of social inclusion and sustainability.

Some modules concentrate on the microenvironment (the internal environment of arts and cultural organisations), others on the macroenvironment (the context in which arts and cultural organisations operate) and students also have a flexible module enabling them to focus on a sector or area of their choice (for further professional development
purposes). Students can also develop work-related projects, for example, if they want to set up their own company or develop a freelance career.


  • The Microenvironment: Understanding Management in Cultural and Arts Organisations
  • The Macroenvironment: Cultural and Arts Management in Context
  • Cultural Entrepreneurship
  • Sector-specific Module: Specialisation and Professional Development
  • Contemporary Issues in Cultural and Arts Management

The Professional Project is the final dissertation. It gives students the opportunity to work independently on a substantial professional project on a topic of their choice within the field of cultural and arts management.

Learning and Teaching

Teaching methods include lectures, seminars, discussions, projects, field trips, group and one-to-one tutorials, directed and self-directed study. Students also have the opportunity to develop IT skills, for example for website design, project management and through optional IT workshops.


The programme strengthens knowledge and skills for use for a managerial career in the creative industries.

Entry requirements

Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.

If English is not your first language: IELTS 6.5 (including 6.5 in academic writing) or a TOEFL score of 575 (paper-based) or 232 (computer-based) or equivalent.

Last updated Jan 2018

About the School

The University of Winchester was established in 1840, and it combines this heritage with innovative learning and teaching.

The University of Winchester was established in 1840, and it combines this heritage with innovative learning and teaching. Read less