MA Communication and International Marketing

General

Program Description

Why choose this course

To be an international marketer, you need to understand your audience. This course combines the research and teaching strengths of our School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career.

Surrey was one of the first universities in the UK to offer communication courses – we’ve since successfully trained more than 300 graduates, who have gone on to fruitful careers in a variety of international organisations, particularly in advertising, international management, media and public relations.

What you will study

To be an international marketer, you need to understand your audience. This course combines the research and teaching strengths of our School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career.

Surrey was one of the first universities in the UK to offer communication courses – we’ve since successfully trained more than 300 graduates, who have gone on to fruitful careers in a variety of international organisations, particularly in advertising, international management, media and public relations.

Modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.

Year 1 (full-time)

Module Title Status Semester
Globalisation: Theories, Discourses and Practices Optional 1
International Marketing Management Compulsory 1
Introduction to Research Methods Answering Questions with Evidence Compulsory 1
Marketing Compulsory 1
Organisations and Written Communication Optional 1
Global Diversity in Language and Communication Optional 2
Global Strategy Compulsory 2
Integrated and Digital Marketing Communications Compulsory 2
Intercultural Communication for Business and Marketing Purposes Compulsory 2
Professional Communication Optional 2
Dissertation Compulsory Year-long
Optional modules for Year 1 (full-time) - FHEQ Level 7

2 optional modules must be chosen

Entry requirements

  • A minimum of a 2:2 UK honours degree in any linguistics or communication-based course or a recognised international qualification.
  • Alternatively, we'll consider a minimum of a 2:1 UK honours degree in any subject, or a recognised equivalent international qualification.
Last updated Jan 2020

About the School

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher e ... Read More

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher education for the poorer inhabitants of London. Read less