MA Architectural Visualisation


Program Description

The hunger for the digital visualization of architecture and urban environments has grown exponentially in both the Architectural and Film Industries. As the need for skilled modelers and animators with an awareness of architectural and cinematic issues increases, this MA in Architectural Visualisation develops your skills to communicate architecture and urbanity for a variety of applications and audiences.


The MA in Architectural Visualisation is jointly taught by Kent School of Architecture and the School of Engineering and Digital Arts. Building on the successful Master's programmes in Computer Animation and Digital Visual Effects, this MA enables students to develop at an advanced level the skills, knowledge, and understanding of digital simulation and 3D modeling which will equip them to become highly skilled professionals in architectural visualization.

Drawing influence from both architecture and film, this programme offers a progression route into both industries, highlighting the different requirements needed for each profession while exploring the similarities of these markets. In this programme, the professions of architecture, film and animation fuse together, providing students with the ability and understanding to work in each or all of them.

About the School of Engineering and Digital Arts

The School of Engineering and Digital Arts successfully combines modern engineering and technology with the exciting new field of digital media. The School was established over 40 years ago and has developed a top-quality teaching and research base, receiving excellent ratings in both research and teaching assessments.

About Kent School of Architecture

Kent School of Architecture is a young school that has built an excellent reputation, based on high-quality teaching and excellent resources. Architecture at Kent was ranked 7th in the UK in The Guardian University Guide 2017, and 7th for graduate prospects in The Complete University Guide 2017.

National ratings

In the Research Excellence Framework (REF) 2014, research by the School of Architecture was ranked 8th for research intensity and 8th for research output in the UK.

An impressive 100% of our research-active staff submitted to the REF and 88% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international quality.

Course structure


The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customize your programme and explore other subject areas that interest you.

Modules may include

  • AR846 - Architectural Photography
  • EL868 - Digital Compositing
  • EL869 - Film and Video Production
  • AR821 - Film, and Architecture
  • AR822 - Virtual Cities
  • AR845 - Independent Research Project

Teaching and Assessment

Modules are taught over three terms, concluding with a Major Project Visualisation, which accounts for one-third of the programme. The content of the visualization is agreed with programme staff and you build a showreel to a professional standard. Each module is assessed by practical assignments. The project work is assessed on the outcome of the project itself.

Programme aims

This programme aims to:

  • enable you to develop advanced level skills, knowledge, and understanding of digital simulation and 3D modeling, which will equip you to become a highly skilled professional in architectural visualization
  • train you in the requirements and skills needed for work in high definition
  • produce professionally-trained architectural visualizers who are highly skilled in using state-of-the-art 3D modeling and visual effects software
  • provide proper academic guidance and welfare support for all students
  • create an atmosphere of co-operation and partnership between staff and students, and offer you an environment where you can develop your potential.

Learning outcomes

Knowledge and understanding

You gain knowledge and understanding of:

  • the computer animation production process and pipeline roles
  • the principles of architectural modeling for visualization and games
  • the technical terms and methods used in film editing
  • the fundamental concepts of digital video technology
  • current developments in the architectural visualization industry and related market sectors
  • the relevance of architectural visualization within the contemporary television and film industries
  • the cultural context of architecture in film.

Intellectual skills

You develop intellectual skills in:

  • the analysis and interpretation of 3D modeling issues.
  • the ability to relate technological options to practical implementation.
  • the ability to identify and solve complex problems and issues in the generation of an architectural visualization
  • the ability to identify ideas for enhancing a production’s aesthetic quality by the use of complex video effects
  • the ability to demonstrate independence and creative and critical thinking
  • the ability to evaluate creatively evidence to support conclusions.

Subject-specific skills

You gain subject-specific skills in:

  • use of appropriate software tools, techniques, and packages to produce and develop complex architectural visualizations
  • the ability to use drawing as a way of planning, visualizing and explaining work in a time-based medium
  • the ability to read and make storyboards and animatics at a professional level
  • the ability to apply management techniques to the planning, resource allocation and execution of an architectural visualization project
  • the ability to prepare reports and presentations relevant to architectural representation and visualization.

Transferable skills

You gain the following transferable skills:

  • the ability to generate, analyze, present and interpret data
  • use of information and communications technology
  • personal and interpersonal skills, working as a member of a team
  • an ability to communicate effectively, in writing, verbally and through drawings
  • the ability for critical thinking, reasoning, and reflection
  • the ability to manage time and resources within an individual and group project
  • the ability to learn independently for the purpose of continuing professional development.

Study support

Postgraduate resources

Students on the programmes in Architectural Visualisation, Computer Animation, and Digital Visual Effects work in a dedicated, state-of-the-art suite, equipped with leading-edge PC workstations running Alias™ Maya and Foundry Nuke. There is also a photographic studio and a production studio with green screen and motion capture facilities. The School is also equipped with a 3D body scanner – one of only two in the UK.


As a postgraduate student, you are part of a thriving research community and receive support through a wide-ranging programme of individual supervision, specialized research seminars, general skills training programmes, and general departmental colloquia, usually with external speakers. We encourage you to attend and present your work at major conferences, as well as taking part in our internal conference and seminar programmes.

Dynamic publishing culture

Staff publishes regularly and widely in journals, conference proceedings, and books. Recent contributions include IEEE Transactions; IET Journals; Electronics Letters; Applied Physics; Computers in Human Behaviour.

Global Skills Award

All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme. The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability.


We have developed our programmes with a number of industrial organizations, which means that successful students are in a strong position to build a long-term career in this important discipline. You develop the skills and capabilities that employers seek, including problem-solving, independent thought, report-writing, time management, leadership skills, team-working, and good communication.

Building on Kent’s success as the region’s leading institution for student employability, we offer many opportunities for you to gain worthwhile experience and develop the specific skills and aptitudes that employers value.

Entry requirements

A 2.2 or higher honors degree in multimedia, art or design or a related subject. All applicants must present a portfolio.

All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level.

Need help with English?

Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.

Research areas

Digital Media

The Digital Media group is a multidisciplinary group with interests in many areas including social computing (eg, social networking, computer-mediated communication), mobile/ubiquitous computing, human-computer interaction and digital arts (eg, computer games, 3D animation, digital film). Our work is applied across a wide range of domains including e-health, cultural heritage and cyber influence/identity.

Current research themes include:

  • interface/interaction design and human-computer interaction
  • cyber behavior/influence
  • social computing and sociability design
  • natural user interfaces
  • virtual worlds
  • online communities and computer-mediated communication
  • mobile applications
  • digital film-making and post-production.

Staff research interests

Dr Jim Ang: Senior Lecturer in Multimedia/Digital Systems

Human-computer interaction; usability and playability design; computer game studies and interactive narrative; social computing and sociability design; virtual worlds; online communities and computer-mediated communication.

Ania Bobrowicz: Senior Lecturer in Digital Arts

Human-computer interaction; computer-mediated communication; feminism and art history.

Mr. David Byers Brown: Senior Lecturer

Animation; digital visual effects; directing.

Howard Griffin: Programme Director, Architectural Visualisation MA; Director of Recruitment, Marketing, and Admissions

Architecture and film; the representation and use of architecture in the film; the use of film and visualization in architecture; virtual architecture and digital space; looking at form and space in virtual worlds and cyberspace; the architecture and symbolism of Freemasonry in England.

Stephen Kelly: Senior Lecturer in Electronic Engineering

Medical electronics, including electrocardiology; speech assessment; telemedicine and computer-based assessment of clinical conditions.

Dr. Richard Misek: Lecturer in Digital Media

Screen technologies and aesthetics; postproduction; remix cinema; digital spacetime; urban space; video art.

Dr. Les Walczowski: Senior Lecturer in Electronic Engineering

The development of dynamic web applications, mobile applications, and e-learning technology.


The 2018/19 annual tuition fees for this programme are:

  • UK/EU: £7750
  • Overseas: £18400


For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.

Last updated Sep 2018

About the School

Kent School of Architecture is one of the most successful schools of architecture in the UK. Innovative programmes, studio-based teaching, professional links and excellent facilities combine to create ... Read More

Kent School of Architecture is one of the most successful schools of architecture in the UK. Innovative programmes, studio-based teaching, professional links and excellent facilities combine to create an inspirational learning environment. Read less