MA (Hons) in International Business Management with Marketing


Read more about this program on the school's website

Program Description


In Year 1, students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.

Course content

Year 1

Semester 1

  • Management in a Global Context
  • Introductory Microeconomics
  • Introduction to Accounting
  • Option

Semester 2

  • Enterprise and its Business Environment
  • Business Skills
  • Introductory Macroeconomics
  • Introduction to Finance

Year 2

Semester 1

  • Fundamentals of Marketing
  • Human Resource Management
  • Commercial Law
  • Intercultural issues in Business and Management

Semester 2

  • Operations Management
  • Management Theories in Practice
  • Marketing Perspectives (mandatory)
  • Option

Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.

Year 3

Semester 1

  • Research Methods
  • Consumer Behaviour
  • Option
  • Option or elective

Semester 2

  • Strategic Management
  • Marketing Communications
  • Business Analysis and Consulting
  • Option or elective

Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.

Year 4

Semester 1

  • Leisure Marketing
  • International Business

Semester 2

  • Digital Marketing
  • Global Trends and Ethics

No optional courses are available in Year 4 (subject to change).

Across Both Semesters

  • Dissertation

Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).

Application deadline

Our Dubai Campus operates a rolling year-round admissions process: as soon as one intake has closed we begin accepting applications for the next one. It is also possible for you to defer your start date for up to a year.

Most students apply 6–10 months in advance of their chosen intake. We can accept applications up until 3 weeks before the start of each intake but you should note that a late application will almost certainly mean a delay in the provision of essential administrative services, such as your student matriculation card (without which you won't be able to access the library or online services).

Last updated Sep 2019

About the School

Pioneering British education in Dubai, with highly acclaimed degree programmes that meet the specific demands of local business and industry.

Pioneering British education in Dubai, with highly acclaimed degree programmes that meet the specific demands of local business and industry. Read less
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