Target group and areas of application
Managers and project managers who want to lead companies to success on the market need in-depth knowledge of the psychological relationships that determine market and customer behavior. Students specialize in market and advertising psychology to develop the psychological understanding of markets and customers, which ultimately determine the success of companies.
The master conveys application-oriented knowledge that can be used with increasing importance, for example in marketing, market research, consulting or in different areas of product management. Market and advertising psychology is the optimal specialization, for example for:
- Marketing manager
- product manager
- market researcher
- Communication experts
- Sales staff
Your presence phases at our university
Efficient and "vacation friendly"
Approximately every 4 to 6 weeks, usually from Thursday to Sunday, students study business psychology at the Steinbeis locations (Berlin, Munich, Stuttgart).
Your self-study in the master
Do it your way! In advance, the students receive detailed information on the upcoming attendance phase as well as self-learning material and / or tasks from the lecturers, which are to be worked through to the seminar.
Your exams during your studies
Always know what you know. After each presence phase, a transfer work or exam is written. A transfer work comprises between 5 and 8 pages, an exam lasts 60 minutes.
Your innovation project
The innovation project is processed in small groups of 2 to 3 students, presented twice and worked out in writing. You will then submit the written development of the innovation project (approx. 15 pages) and the written documentation of the pitch presentation and you can count it as a student research project.
Your transfer project for practice
Illustrate transfer. Your transfer project for graduation. The transfer project comprises the project study work (PSA), the study work (SA) and the thesis.
Your final exam in the Master of Science
Defend your ideas. The final exam includes the presentation and defense of the master's thesis.
Your travels during your studies
In addition to the optional Steinbeis SMI trips abroad (see fact sheet), you can take the IOM to the world's largest conference for management researchers, the annual meeting of the Academy of Management. This conference is held each year in the first half of August in the United States or Canada. Alternatively, you can use the IEC to organize a stay at a renowned Indian partner university in Bangalore.
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You can apply to us online by sending all the necessary documents to the following email address:
The following documents are requested:
- Application form
- Bachelor certificate
- Bachelor certificate
- CV in tabular form (signed)
- A current photo
- Exmatriculation certificate
Your complete application should be received no later than 4 weeks before the course begins.
About the School
With innovative and transfer oriented study as well as certificate programmes the Institute of Executive Capabilities (IEC) strengthens the capability of employees and executives to handle increasing ... Read More