This programme is specifically designed to provide:
An overview of marketing in a global environment.
An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
Duration:Full-time (12-18 months)Part-time (2 years)
Dual Degree Award:Asia Pacific University (APU), Malaysia & Staffordshire University, UK
Bachelor’s Degree with minimum CGPA 2.75 out of 4.00 or equivalent as Senate approval. OR
Bachelor’s Degree with CGPA 2.5 out of 4.00 but less than 2.75 CGPA can be accepted with rigorous assessment (includes test, interview or portfolio). OR
Bachelor’s Degree with CGPA below 2.5 out of 4.00 or qualification which is equivalent can be accepted with minimum 5 years relevant working experience in related field. Students must provide CV/Letters etc.
Evidence of satisfactory English language skills is required for candidates where English is not their first language, such as IELTS 6.0 or above or TOEFL 550 or above.
Who should attend
The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing.
The critical knowledge and competencies in the identification, evaluation, and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.
The Benefits of This Programme
On successful completion of this programme, you will be able to :
Assess the relevance of national and international trends and issues in cross-border marketing.
Evaluate the importance of creating, developing and maintaining a competitive advantage in a global context.
Critically evaluate the range of advanced skills required to design and implement a global marketing plan.
Develop skills to be employed in an advisory or practical managerial capacity in marketing management.
Manage marketing and corporate communication in global marketing environments.
Possess the personal, interpersonal, cultural awareness and critical skills to be able to work in Marketing Management.
Integrate knowledge and to handle complex marketing information.
Evaluate complex marketing scenarios and develop new applications, insights, and strategies for global marketing.
Develop a comprehensive understanding of the complexity of global marketing.
Design and implement a global marketing plan.
Modules & Project/Dissertation
The modules are designed to provide the knowledge and skills that managers need in order to attract customers globally. It is specially designed to meet the needs and trends of the global marketplace in an international and multicultural setting. Students learn the importance of defining the scope of 21st-century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention and facilitating communications successfully.
Dissertation or Modules*
Statistics and Decision Making
Strategic Marketing Management
Euro Asia Global Business and Trends
Global Marketing Management
Integrated Marketing Communications
Managing Creativity and Innovation
Marketing and Sustainability in the Age of Globalisation
New Product Development and Innovation
Business Ethics and Corporate Responsibility*
Entrepreneurship in Euro Asia*
Strategies in Emerging Markets*
Project Paper/Case Study*
*The above four modules will be offered subject to Terms and Conditions. *Optional modules may be pre-selected for students at the beginning of 2nd semester. If students wish to select the option modules, they might be required to choose from the intensive delivery modules which are planned throughout the year.
You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industrial purposes. Either route will require you to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.
MALAYSIAN STUDENT FEES:Course Fees:Total: RM 29,500 + £250
INTERNATIONAL STUDENT FEES:Course Fees:Total: RM 36,800 (USD 8,770) + £250
All information is correct at the time of publication but is subject to change in the interest of continuous improvement.