M.S. in Marketing Research

Eli Broad College of Business, Michigan State University

Program Description

M.S. in Marketing Research

Eli Broad College of Business, Michigan State University

The Broad Master in Marketing Research (MS) is a specialized program which provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats: a one year, full-time program that includes an internship period, and a part-time program that is completed in 21 months.

Less than a handful of universities in the United States offer Master of Science in Marketing Research graduate degrees. Even fewer house these programs within a top ranked, AACSB accredited business school. The Broad MSMR offers students a rare opportunity to:

  • Study with our marketing faculty, all of whom have doctorate degrees in marketing, and are experienced both as marketing research consultants and contributors to leading marketing research and academic journals, and with select adjunct professors who are leading practitioners in marketing research.
  • Interact with leaders in marketing research, including senior-level executives at the country’s leading marketing research firms, corporations and strategic leadership organizations.
  • Participate in real-world marketing research and consulting projects, including the clients of the firms on the Broad MSMR Advisory Board.
  • Become part of an industry whose job needs are forecasted to grow 32 percent through 2022.
  • And be on track to become a member of the next generation of business and marketing leaders.

If you are interested in learning more about a Masters in Marketing Research, please contact us to learn more about the program.

Careers in Marketing Research

The marketing research industry is one of the most exciting and fastest growing business sectors in the United States. Take a look at the following:

  • Money Magazine, in 2006 rated marketing research as the number six job, based on growth, salary potential, flexibility, stress levels and ease of advancement.
  • The U.S. Department of Labor forecasts between an 18 and 24 percent growth in the employment of marketing and survey researchers through 2014.
  • Hal Varian, Chief Economist for Google, recently said, “I keep saying the sexy job in the next ten years will be statisticians…The ability to take that data-to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”
This school offers programs in:
  • English

Cost & Fees

Full-Time Program
Instate: $24,000
Out of State: $34,500

Part-Time Program
Instate: $34,500
Out of State: $34,500

Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
12 - 21 months
Part time
Full time
24,000 USD
Start date Sept. 2017
USA Lansing, Michigan
Application deadline Request Info
End date Request Info
Duration 12 - 21 months
Price 24,000 USD