M.S. Marketing Research and Analysis

General

Read more about this program on the school's website

Program Description

Marketing Research and Analysis

The Marketing Research and Analysis program is designed to deliver the technology-related skills in digital marketing communications and marketing analytics by emphasizing data analysis and the interpretation of data. Graduates will understand how to conduct marketing research, how to use marketing analytics, and how to incorporate data into marketing practice.

Gaining a deep understanding the problems that customers face is how you build products that provide value and grow. It all starts with a conversation. You have to let go of your assumptions so you can listen with an open mind and understand what’s actually important to them. That way you can build something that makes their life better. Something they actually want to buy.

Degree Hours Thesis Option Minor Option
M.S. 30 Non-Thesis No minor
M.S. 30 Thesis No minor

Application Requirements

The items required for admission consideration are listed below. 

Application

  • completed online application

Application Fee

  • $55 nonrefundable application fee
    OR
  • $90 nonrefundable application fee for applications with international credentials

Transcripts & GPA

  • baccalaureate degree from a regionally accredited university
  • a copy of an official transcript from each institution where course credit was granted
  • a competitive GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses)
  • knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience

GRE or GMAT Scores*

  • official GMAT or GRE (general test only) with competitive scores

*Due to COVID-19 and testing center closures, GRE or GMAT not required for Fall 2020 applicants.

Documents

  • responses to specific essay questions (two essays are required):
    1. Why have you chosen to pursue a graduate business degree at Texas State University? What do you hope to accomplish during your time in the program?
    2. Tell us about your three most significant accomplishments. Why do you view them as such? What lessons did you learn from them?
    3. Optional Personal Statement: In cover-letter format, you may address the admissions committee about anything related to your background, application, and/or desire to attend graduate school at Texas State University.
  • resume/CV detailing work experience, extracurricular and community activities, and honors and achievements
  • three letters of recommendation from individuals best able to assess your ability to succeed in graduate school

TOEFL or IELTS Scores

Applicants are required to submit TOEFL or IELTS scores that meet the minimum program requirements below unless they have earned a bachelor’s degree or higher from a regionally accredited U.S. institution or the equivalent from a country on our exempt countries list.

  • official TOEFL iBT scores required with a 78 overall and minimum individual module scores of
    • 19 listening
    • 19 reading
    • 19 speaking
    • 18 writing
  • official IELTS (academic) scores required with a 6.5 overall and
    • minimum individual module scores of 6.0

This program does not offer admission if the scores above are not met.

Last updated Apr 2020

About the School

One is an important number at Texas State. There are thousands of us, but we’re united by one shared purpose: to make a positive impact in our world. More than 38,000 undergraduate and graduate studen ... Read More

One is an important number at Texas State. There are thousands of us, but we’re united by one shared purpose: to make a positive impact in our world. More than 38,000 undergraduate and graduate students choose from more than 200 bachelor’s, master’s and doctoral degree programs — from biology to music to business to geography and more. And each student finds the personalized support and opportunities they need to succeed beyond the classroom. One is never a lonely number at Texas State because each one of us has thousands of Bobcats guiding and inspiring us on the way. Read less
San Marcos , Round Rock + 1 More Less