M.A. Strategic Marketing Management at a Glance
|Standard period of study:
||3 semester plus 1 semester thesis
||Fall semester (September)
||Master of Arts
||FIBAA, German Accreditation Council
||30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology. All requirements.
||One compulsory integrated
||12 weeks compulsory internship, workshops, excursions
||100 % English
|Tuition fees per semester (1.-3. semester):
monthly payment possible
Enrollment fee: 600 Euro
Thesis fee (4. semester): 1,200 Euro
Becoming a qualified marketing expert
During the M.A. degree course, you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Masters programme, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You, therefore, gain the necessary work experience to qualify as a marketing and brand expert.
Country-specific marketing instruments
Internationality is a keyword in the Marketing Masters course: You will spend one semester abroad discovering country-specific marketing instruments and enhancing your foreign language skills. You additionally have the opportunity to gain an international double degree.
Emphasising theoretical knowledge in a practical environment
During the Marketing Masters course, you are encouraged to use your theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyze and solve business problems. Furthermore, the Masters in Marketing requires you to undertake a twelve-week placement in a business setting.
Successful brand management
Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realize successful brand management in various markets, even when dealing with a number of the possible product, communication, price, and distribution instruments.
Strategic skills combined with practical experience
The Marketing Masters at ISM provides the necessary qualifications to become an international marketing manager. It also teaches students how to work and think in a strategic, conceptual manner, while enabling them to develop the detailed knowledge required to put strategic business plans into action.
Program taught in: