M.A. in Public Relations and Digital Marketing

HMKW Hochschule für Medien, Kommunikation und Wirtschaft

Program Description

M.A. in Public Relations and Digital Marketing

HMKW Hochschule für Medien, Kommunikation und Wirtschaft

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture.

The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments within the private and the public sector, such as NGO communication opportunities.

In a time when social media marketing is essential, new possibilities and career opportunities arise and marketing managers have to keep up with new trends.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, digital advertising specialists on YouTube, Instagram, etc.

This study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques of social media, embedded into integrated marketing and corporate communication strategies.

Modules

General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology

Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication).

Ideal Candidates

Applicants: Graduates in communication, media or marketing study programs

Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies

Entry requirements

  • Very good degree in one of the areas mentioned (university or university of applied sciences)
  • plus internal assessment process

Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.

Learning outcomes:

A high level of proficiency in communication and promotion via new and classical pr and marketing channels

This school offers programs in:
  • English
  • German


Last updated September 24, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2018
Duration
Duration
24 months
Full time
Price
Price
670 EUR
per month.
Information
Deadline
Locations
Germany - Berlin, Berlin
Start date : Oct. 2018
Application deadline Request Info
End date Request Info
Germany - Cologne, North Rhine-Westphalia
Start date : Oct. 2018
Application deadline Request Info
End date Request Info
Dates
Oct. 2018
Germany - Berlin, Berlin
Application deadline Request Info
End date Request Info
Germany - Cologne, North Rhine-Westphalia
Application deadline Request Info
End date Request Info