The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies.

Modules

General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology

Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)

Learning outcomes

A high level of proficiency in communication and promotion via new and classical pr and marketing channels

Type Full-time: 4 semesters (24 months)
Degree Master of Arts (M.A.)
Location Berlin and Cologne

Language

German (Campus Cologne: M.A. Public Relations und Digitales Marketing), English (Campus Berlin)

(Written work can be submitted in either language of choice)

Tuition fees Full-time: 670,- € monthly

Start in 2018

Winter term (October)

Ideal Candidates

Applicants: Graduates in communication, media or marketing study programs

Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies

Entry requirements

  • Very good degree in one of the areas mentioned (university or university of applied sciences)
  • plus internal assessment process

Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.

Program taught in:
English
German

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Last updated December 21, 2018
This course is Campus based
Start Date
Oct 2019
Duration
24 months
Full-time
Price
670 EUR
per month.
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Start Date
Oct 2019
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Oct 2019

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