M.A. Visual & Experience Design


3 locations available

Program Description

Visual & Experience Design

Thinking made visual

Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.

In our Visual & Experience Design master’s program, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalized markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.

This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasize the changing role of the designer in the sphere of the algorithmic process that mediates our interactions in digital spaces, where adaptive thinking and human-centered content creation are the true currencies of contemporary designers.


  • Degree: Master of Arts (M.A.)
  • Campus: Berlin
  • Language of instruction: English
  • Starting semester: Winter semester: September
  • Number of semesters: 2 Semesters (equals one year)
  • Program type: Full-time
  • Credits: 60 ECTS
  • Highlights:
    • Focus on individual development in small learning groups and a personal atmosphere. Creative freedom, professional equipment, and practical projects. Teaching by renowned lecturers from the creative industry.
  • Tuition Fees:
    • EU Applicants: 13,000 € for one year
    • Non-EU Applicants: 14,300 € for one year

What makes it outstanding to study at the University of Applied Sciences Europe?

The University of Applied Sciences Europe is accredited by the state, has received multiple awards and is a worldwide leader among universities with an international approach.

Here you study in small courses, so you get individual support and personal contact to our professors. All of our lecturers are successful experts in the world of art and design.

Besides the theory, your studies contain practical projects. Interdisciplinary courses enable you to determine the content of your studies. Our campus offers state of the art equipment, including photo studios, darkrooms, Mac pools, and more. Voluntary excursions give you the chance to see New York, Iceland, Vietnam, Paris, and other destinations and work on your skills there.

Studying at the University of Applied Sciences Europe in Germany

We put emphasis on internationality. That is why we were ranked among the top 25 performers in student mobility and international orientation worldwide (U-Multirank 2016). Our numerous international students come from all over the world to pursue a highly valued (state and ZEvA recognized) German degree that is entirely taught in English.

Germany, known as the country of innovators, is the perfect place to get your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's creative capital, a magnet for artists, and "place to be" for designers.

That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.

Working during your study time

We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students are scheduled during the semester on Wednesday afternoon until Friday and/or Saturday afternoon. That is how you can reconcile part-time work with studying more easily.

But don't disregard the preparation and follow-up work a full-time study course implicates.

The program - interdisciplinary courses, projects and more

Visual & Experience Design is a one-year master’s program welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding-­ or software engineering-related subjects.

At the University of Applied Sciences Europe, you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artifacts, the building of interactive prototypes, brand identity design, innovation design management, and design research.

Career opportunities

The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centered design scenario is at the core of the Visual & Experience Design program at the University of Applied Sciences Europe.

Typical areas of work include:

  • Visual and Experience Designer
  • Brand Designer
  • Service Designer
  • Experience Designer
  • Product Design Developer
  • Design Strategist
  • Creative Director and Entrepreneur
  • Visual Design Innovator
  • Professional studios and research centers

Application for the Art & Design Department of the University of Applied Sciences Europe - Master

We’re delighted that you’re interested in the master’s degree program at the University of Applied Sciences Europe. To be accepted to the master’s degree program at our university, you first have to fulfill certain requirements. Everything you need to know is listed below. Should you have any further questions, our Student Guidance Office is happy to help.

You can apply a year in advance for your desired starting semester. The application deadline for the winter semester is August 15th (Non-EU: June 15th) of every year. After this deadline, there will be a waiting list procedure for available study places each semester. If you already have a valid student visa for Germany, you can apply within the official application deadline.

Please forward your application from now on for summer and winter semester 2019.

Admission procedure

Application process

  1. Your application: To apply, you must submit the completed online application form, your résumé, a cover letter (approx. 1 to 1.5 DIN A4 pages), plus your high school diploma qualifying you for university entrance.
  2. Application fee (only for non-EU citizens): In order to check your eligibility to study at UE and to start the application process we ask you to pay a one-time application fee of 50 €. Once this fee is received, we will further assess your application and will revert to you directly.
  3. Interview: If the members of our selection committee agree that you are a promising candidate, we will call you for an entrance examination followed by an interview. After this, we will tell you straight away if you have been accepted.
  4. Reservation fee (only for non-EU citizens): Once you are accepted as a student, you will be asked to pay a reservation fee of 3.000 €. The reservation fee is a one-time payment that will secure your spot and will be deducted from the total cost of the program.
  5. Letter of admission: Once we have received your signed contract and the reservation fee of 3.000 € we will issue your letter of admission. This is mandatory for your visa application.


Once we have reviewed your application, you will receive an invitation to the interview and will be asked to provide a written proposal for a master’s thesis.

Please bring along to the interview:

  • Your résumé in a tabular format.
  • Bachelor’s degree, transcript, and portfolio with around 20 examples of your artistic work.
  • Proposal for a potential master’s thesis roughly sketched out. The proposal should encompass approx. 5 DIN A4-sized pages, including visuals and the following: title, a brief description of the topic, the artistic and academic significance of the project, possible methods, and resources for realization.

The interview will last about 45 minutes and include a personal talk with at least two high-level representatives of our university. You will have the chance to present your proposal and your portfolio. If we have all the necessary documents, you will receive the results of the interview immediately afterward.

If you are located abroad you can attend the interview via Skype.

Last updated Mar 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
Berlin , Iserlohn , Hamburg + 2 More Less