The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies.
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
A high level of proficiency in communication and promotion via new and classical pr and marketing channels
|Type||Full-time: 4 semesters (24 months)|
|Degree||Master of Arts (M.A.)|
|Location||Berlin and Cologne|
German (Campus Cologne: M.A. Public Relations und Digitales Marketing), English (Campus Berlin)
(Written work can be submitted in either language of choice)
|Tuition fees||Full-time: 670,- € monthly|
Start in 2018
Winter term (October)
Applicants: Graduates in communication, media or marketing study programs
Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies
- Very good degree in one of the areas mentioned (university or university of applied sciences)
- plus internal assessment process
Please note: After your matriculation, we offer you a refund of the uni-assist fee in the amount of 75,00 € if you submit the original receipt to HMKW.
About the School
All of its degree programs are additionally accredited by FIBAA (international agency for quality assurance in higher education). HMKW is active at three locations across Germany: in Berlin, Cologne a ... Read More