The master degree program for a top career in sports and event management. Complementary MBA at Real Madrid Graduate School.
Sporting and major events can be quite emotionally affecting. The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s program International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education.
At the University of Applied Sciences Europe, we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master's program can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.
The optional semester abroad at the Real Madrid Graduate School (Universidad Europea de Madrid) provides you with a complimentary MBA degree without losing time, offering you an up-close look at one of the most successful soccer clubs in the world. Aside from the international profile, the informal environment is perfect to establish contacts to plan and determine your future path.
Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the latest technology, and known for its international and English-speaking character.
At the University of Applied Sciences Europe, you even get the possibility to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specializations and choose from a range of interdisciplinary subjects. A special executive training and certificate qualify you optimally for future leadership tasks. The programs taught at our university also include practical projects with top business partners and optional field trips (for example to the Silicon Valley) which will prepare you perfectly for the job market of tomorrow.
In addition, you can combine two Master's programs at University of Applied Sciences Europe: with no or only one additional semester, you can complete International Sport & Event Management as part of a master double degree.
Degree: Master of Arts.
Complementary double degree at University of Applied Sciences Europe or
International MBA at Real Madrid Graduate School possible
Campus: Berlin, Hamburg, and Iserlohn
Language of instruction: English (Berlin), German (Hamburg and Iserlohn)
Number of semesters: 4 semesters
Experience abroad: Real Madrid Graduate School (optional), International Experience
Semester start dates: Winter semester: September, Summer semester: March
Lecture Time: Wednesday afternoon until Saturday evening
Credit Points: 120 ECTS
Focus on individual development and a flexible schedule (2.5 days/week). Practical projects, leadership training, and optional double Master’s degree. Teaching by renowned lecturers.
EU applicants: 11,988 € yearly
Non-EU applicants: 13,188 € yearly
What makes it outstanding to study at the University of Applied Sciences Europe
The University of Applied Sciences Europe is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach.
At our university, you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field.
You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Applied Sciences Europe offers modern equipment like beamers in all rooms, mac pools and more.
An internship and/or a semester abroad is mandatory and projects and excursions give you the opportunity to get a network in the business. For example, a semester abroad at the Real Madrid Graduate School including a complementary academic degree is a highly recommended possibility.
Working during your study time
We want your studies to fit perfectly into your life. That's why the courses are scheduled on Wednesday afternoon until Friday and/or Saturday evening. That is how we want to enable the compatibility of working part-time while studying full-time.
But since it is a full-time study course, preparation and follow-up work can't be forgotten.
Your career options with a degree in Sport & Event Management
From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.
- Sports management, sporting goods industry
- Sporting rights marketer, player’s agent, tournament organizer
- Sports media
- Ticket market, hospitality industry
- Sports conventions and trade fairs
- Fitness studios, soccer academies
- Sports tourism provider
- Municipal sports management
The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.
The program - courses, projects, semester abroad
The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.
To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and experts from Real Madrid, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.
In order to prepare you further for the tasks of managing companies operating globally, an International Experience is integrated into your studies. To complete the International Experience successfully one can choose between different elements on a modular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship or student employee scheme. You will find out more information during our information events.
All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at the University of Applied Sciences Europe without extending the study period (complementary international degree):
MBA in Sport Management in Madrid
"Sports, Event, and Marketing management are disciplines with specific, exclusive demands on managers. The study program provides qualifications that prepare within the meaning of entrepreneurship to current and future requirements of senior management activities or self-employed entrepreneurial activities at home or abroad."
Prof. Dr. Uwe Freimuth, Programme Manager