M.A. International Marketing and Media Management
HMKW
Key Information
Select location
Campus location
Berlin, Germany
Languages
English
Study format
On-Campus
Duration
4 - 6 semesters
Pace
Full time, Part time
Tuition fees
EUR 850 / per month
Application deadline
Request info
Earliest start date
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Introduction
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competencies, which are needed urgently in our service and knowledge-based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these.
Admissions
Curriculum
The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt.
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Program Outcome
Learning outcomes
Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context
Master of Arts (M.A.)
Ideal Students
Ideal candidates
Applicants: Graduates of general or specialized management and communication studies programs
Target Jobs: Media consultant, strategy consultant, marketing manager, media analyst, business analyst, market researcher, business development manager
Career Opportunities
Applicants: Graduates of general or specialized management and communication studies programs
Target Jobs: Media consultant, strategy consultant, marketing manager, media analyst, business analyst, market researcher, business development manager