M.A. Advertising and Marketing Communications

Webster University

Program Description

M.A. Advertising and Marketing Communications

Webster University

M.A. Advertising and Marketing Communications

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.

Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.

Learning Outcomes

Successful graduates of this program will be able to:

  • Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
  • Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
  • Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
  • Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
  • Distinguish the influences of culture and international practices on global advertising and marketing communications.

Course Requirements

GRADUATE ENTRY REQUIREMENTS

  • Signed Application Form
  • Proof of English Proficiency:
    • TOEFL: PBT 550 | iBT 80
    • IELTS: 6.5 | Password: 6.5
    • Pearson: 53
  • Undergraduate Transcripts
  • Objective Statement (300-500 word)

OR Curriculum Vitae (CV)

  • One Letter of Recommendation
  • Certificate of Finance showing $Tuition plus $16,000
  • Copy of Passport ID Page
This school offers programs in:
  • English


Last updated March 1, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2019
Duration
Duration
18 - 24 months
Full time
Price
Price
27,000 USD
$27,000 (Full program Tuition)
Information
Deadline
Locations
USA - St. Louis, Missouri
Start date : Aug. 2019
Application deadline Request Info
End date Request Info
Dates
Aug. 2019
USA - St. Louis, Missouri
Application deadline Request Info
End date Request Info