Introduction
The master in Storytelling for brands offers you the knowledge and techniques that will enable you to direct audiovisual works oriented to the commercial world in any format.
You will be trained in the tasks of the director and / or producer and the rest of the production team members in the creation, execution and production processes. You will also obtain a global knowledge of the world of current communication from the point of view of brands as well as the figures and entities that make it up: marketing departments, record companies, agencies, art directors, creative directors, producers, filmmakers, directors photography, sound studios, post-production studios, etc. The knowledge will be acquired through face-to-face classes, masterclasses and the practice of various exercises that will culminate in different real projects with brands and record companies whose objective will be to be able to include a real piece in the portfolio.
Carrying out a Campaign / advertising piece for the end of the master's degree. Production of a Videoclip and a final master's fashion film.Who is it for?Graduates in Audiovisual Communication, Design, Advertising, Fine Arts or other university-level qualifications related to the audiovisual field. Professionals from the cinematographic or audiovisual sector who want to acquire knowledge of the advertising sector for the expansion of their services.Necessary knowledgeGeneral knowledge of audiovisual direction, audiovisual production, the script and / or basic knowledge of marketing, design or advertising.Admission requirementsCandidates for the master's degree must pass a selection process based on their Portfolio and a personal website where the ideas, projects, works and exercises done by the student are grouped together that they consider represent their own voice.
Competences and objectivesThe main objective is for the student to acquire a global vision of the world of current and future advertising from an audiovisual prism. To achieve this, it will be endowed with specific knowledge of all the areas that comprise it. In this way, the student will have sufficient capacities to dedicate their professional career to one of these areas at the end of the course.
Specific areas of knowledge:Brand Creation
Marketing 1.0, 2.0 and 3.0
Advertising creation
Creative process of a campaign
Creative process of an ad
New forms of advertising communication
Design and approach of documentation in the advertising production process (treatment, ppm dossier)
Development of a real project for a brand
Real execution of audiovisual content for a brand (advertisement, fashion film, branded content, etc.)
Make a video clip
Making a fashion filmEnd of course workRealization of advertising spot.
Production of branded content series.
Realization of fashion film.
Making a video clip.
Preparation and oral presentation of all the documentation required during the processes carried out: treatment, budget, production design, timing, PPM dossier, offline and online presentation.To carry out the practical work during the course as well as the final, the class will be divided into 5 groups according to the teachers' criteria.
There will be 5 master's final projects, each project linked to a real client. They will be real and current cases.
Each group of students must "pitch" at least two projects, as in a real case of producers trying to win a project.
The best treatment presented to each project, will win that pitch, and will carry out the presented piece, following the entire real process, the pre-production meeting, the filming, the offline and the post-production.
It is also important in these processes that you learn to understand that there are other points of view, empathize with the agency and the client, understand that your job is also to find solutions and use in favor of the changes that are requested for a better final result. , positively adapting and understanding that their work is a part of a more global process.Teaching teamThe teaching team is made up of professionals working in the marketing, advertising and audiovisual sectors.
Course coordinators
Luna Esquerdo is an Executive Producer in production mainly in the advertising field, although she also has experience in the world of video clips. His professional career began in 2001 in the Got Film production company and today he has just created his own, Bambina, in January 2021. During these years he has had the opportunity to work in leading production companies and carry out projects that have ended up becoming classics of advertising. Production companies such as RCR Films, CANADA or PrimoContent. Directors such as Nico Mendez and Lope Serrano (CANADA), Erik Morales, Martín Kalina, Alberto Rodriguez or Javier Ruiz Caldera. And in campaigns for top-level national and international clients such as SEAT, VW, El Corte Inglés, Damm, Pikolín, Casa Tarradellas and Puig among many others. Some of the campaigns in which he has played a prominent role have been winners of important national and international awards such as the CdeC, the Sun, the Ojo de Iberoamérica, Cannes or Cíclope. And he has also been a judge in one of these festivals.
Marc Sánchez has been an independent Creative Director in advertising for 5 years. Help clients from here and Amsterdam, London, Berlin, New York and wherever they call you, especially if there is a good project. He started in advertising in 2001 as Copy Junior and since then he has been fortunate to learn from a lot of brands and agencies. These are just a few: DDB, Counterpoint BBDO, Mother London, GRAY, Tiempo BBDO, Drop & Vase, The Cyranos / McCann, Firma, Adam & Eve DDB, R / GA London, Volkswagen, Audi, SEAT, Burger King, McDonald's, Coca-Cola , Aquarius, Minute Maid, TMB, Ajuntament de Barcelona, Booking.com, Tanqueray, J&B, Magnum, Heineken. Yes, there are many names that sound good and that impress a lot and that blah, blah, blah. Although who has really learned has always been the names, but the people who are part of them.
These are some of the confirmed teachers:
CreativeIsahac Oliver
Helena Mazo
Lidia Valls
Marc sanchezProducersDani Wallet
Laura Serra
Diana Colomer
Albert soler
Luna EsquerdoFilmmakersErik moralesCollaborating entityAssociation of Advertising Film Production Companies apcp.esData of interestLanguage
Classes are taught in Spanish, although ESCAC reserves the right to teach some of them in English if the teaching staff so requests.
Dates
From January 31 to November 25, 2022
Schedule
From 3pm to 7pm
Modality
Face-to-face * (* Given the possible extraordinary circumstances that may occur during the course, non-face-to-face content may be included).
Price
€ 10,800 Early Bird € 9,800 (Until May 1, 2021)
