International Tourism & Event Management (M.A.)

General

3 locations available

Program Description

According to the Federal Association of the German Tourism Industry (BTW), tourism accounts for one in 15 jobs in Germany. Around the world, as many as one in ten jobs are directly or indirectly based on the tourism and events sector.

As a graduate of the English-language Master’s program in International Tourism & Event Management (M.A.), you’ll, therefore, enjoy excellent job prospects and development opportunities in companies both at home and abroad. This is the ideal foundation for a career in the booming global tourism and events sector and for adopting strategic roles that go beyond day-to-day business operations.

The study program at a glance

Content & structure

In the first and second semester, you will learn about interdisciplinary aspects of international tourism and event management, international business management, and advanced management. You will spend the third semester abroad before returning to complete the degree in the fourth semester, most of which is dedicated to the Master’s Thesis. All program content is taught in English.

Management Skills

  • International Economics & Management
  • International Marketing & Sales
  • Leadership & Strategy
  • Behavioural Decision Making
  • Finance Management
  • HR Management in Global Enterprises
  • Cross-Cultural Communication
  • Digital Innovations
  • Sustainability Management/CSR in a Global Context

International Tourism and Event Management

  • Tourism Trends & Issues
  • International Tourism Management
  • International Event Management
  • Crisis, Safety & Security Management
  • Big Data & Online Marketing
  • Experience Marketing & Design
  • Consumer Behaviour in Tourism & Events

Scientific Research Methods and Thesis

  • Research Methods
  • Research Colloquium
  • Master's Thesis

Career Opportunities

The Master’s degree prepares graduates for direct entry into strategic positions at tourism and events companies. This varied and dynamic industry offers a wide range of potential careers and development opportunities both at home and abroad, including in the following sectors:

  • Travel Sales and Organization
  • Accommodation
  • Transport
  • Tourist Attractions and Destinations
  • Event Organization
  • Travel Management
  • Festivals
  • Trade Fairs
  • Live Communication
Last updated Nov 2019

About the School

Education with an impact. That's what the Hochschule Fresenius - University of Applied Sciences stands for since 1848. As a private institution of higher learning it is our goal to accompany professio ... Read More

Education with an impact. That's what the Hochschule Fresenius - University of Applied Sciences stands for since 1848. As a private institution of higher learning it is our goal to accompany profession-oriented people as a training partner throughout their lives by challenging and supporting them academically. It is our mission helping them to realize their inidvidual dreams of achievement. We are teaching them expertise, practical skills and values they need in life. Read less
Idstein , Frankfurt , Cologne , Berlin , Munich , Wiesbaden , Hamburg + 6 More Less