International Media Innovation Management

Master's program in International Media Innovation Management -- imim

This program is aimed at high-potentials from the media and creative industries – with different positions in their respective value chains. Please note: APPLICATION PERIOD for its next start in autumn 2015 has ENDED on 1st of July! IMIM students have a minimum of 5 years of professional experience in fields such as development, financing, content, journalism and production, distribution, regulation/legislation. During the two-year study, they pool their forces together into a media innovation think tank. With lecturers from leading media companies and universities from all over the world (Poynter Institute, Guardian, New York Times, Die Welt, Universidad Miguel Hernandez and many more) and seminars in Austria, Germany, Spain, the US and online, they work together in an international network. The students deal with real-life situations submitted by participating enterprises. Thus, companies participating in the program have a say in the structuring of the syllabus. “The students’ collaboration with academics, management trainers, journalists and business managers is crucial”, says Program Director Andy Kaltenbrunner, “innovation is to be established as the main currency of exchange in an international team.”

The curriculum is divided into five one-week compulsory attendance modules (taking place in Austria, Germany, Spain and the US), complemented with e-learning. Lecturers: Leading international experts in media, journalism, technology, and change management, some from academia, others within the industry, including Wolfgang Blau (The Guardian), Lucy Küng (Universities of Oxford/Reuters Insitute, St. Gallen), Bill Horn (The New York Times), Klaus Meier (Universität Eichstätt-Ingolstadt), Romanus Otte (Die Welt), José García Avilés (University Miguel Hernández) and many more. The full list of lecturers can be found here. www.imim-master.com/faculty

Curriculum

Module 1 – Media Economics Digitalisation & Convergence, Supply Chain Management, Convergent Products, Business Models

Module 2 – Society Impact of Digitalisation, Ethical Values Challenged by Economy, Politics & Society, Media Law

Module 3 – Communication/Journalism Crossmedia, Quality in Journalism, Media Workflows

Module 4 – Innovation Management Cultural Differences, Team Building, Innovation Processes, Benchmarking, Rating and Implementing Innovation

Module 5 – Management Skills Self Management, Change Management, Leadership, Project Management

Module 6 – Master's Thesis In indiviual work or small international teams of two to four, students will analyse a specific problem (e.g. of one of IMIM's partner companies) for their Master's thesis. They will be coached by their mentors, professional strategists. The project will take several months and ends in a presentation.

Further Information

Partners: Poynter Institute, St. Petersburg/Florida, USA (Bill Mitchell, affiliate), Universidad Miguel Hernández, Elche, Spain (José García Avilés), Universität Eichstätt-Ingolstadt, Germany (Klaus Meier) Language of Instruction: English

Students’ fees/Expenses for integrated business partners: € 20.000/year (program lasts 2 years), scholarships covering up to 75% are available. Including: