Key Details

  • Start date: September 2019
  • Format: Full time
  • Duration: 12 months
  • Course fee: € 16.000
  • Teaching language: English
  • Location: MIP Politecnico di Milano Graduate School of Business (Milan, Italy)

Required qualification: at least 3-year Bachelor's degree from Accredited Institutions


The International Master in Omnichannel Marketing and Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the master by a combination of activities that aim to build a theoretical background for the participant but also enable them to apply this knowledge and skills in the real business world, with a particular focus on the Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen and UM McCann, students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games.

The course is a 12-month Master programme offered by MIP Politecnico di Milano that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today's important areas such as Digital Marketing, Consumer Analytics and Customer Experience.

The Master aims at developing in candidates:

  • The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and multinational companies at the forefront of experiential marketing)
  • The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data
  • The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments
  • The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.

Admission Requirements

The minimum requirements for the IM4 programme are:

  • Online application form ( )
  • Application fee of € 100 (non-refundable)
  • CV or resume in English
  • Motivation letter in English
  • Copies of University degree and academic transcripts
  • Copy of English certificate (TOEFL, TOEFL or equivalent) for non-native speakers
  • Two reference letters (optional)
  • Copy of valid ID card or passport

Applicants will have to sit for a final motivational interview.

Application Deadlines

Applications are now open, please refer to for details.

For more information and application assistance, please write to

Program taught in:
MIP Politecnico di Milano School of Management

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Last updated July 18, 2019
This course is Campus based
Start Date
Sep 2019
12 months
16,000 EUR
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