International Marketing MSc/PgDip/PgCert

Few businesses can afford to ignore international markets and competitors. Whether the global economy is flourishing or not, international markets are increasingly part of any marketing strategy.

The MSc International Marketing places particular emphasis on the international dimensions of marketing, both in terms of the need to adapt marketing strategies to international markets and also in terms of the practicalities of operating across different country markets.

Although this course has been primarily designed for students who have already studied marketing or a related subject previously, it is equally applicable for motivated students who wish to develop cutting-edge expertise in international marketing.

Whilst theoretically robust with an emphasis on applied critical thinking and analysis, this unique Master's course is grounded in real-world issues. Throughout the course, extensive use is made of real-world international marketing problems. As such, the focus of this course is the development of the applied international marketing leaders of tomorrow.

As the global economy recovers so the opportunities in international marketing will expand with it.

Program Structure

Program Length: 1 year full-time; part-time also available

The MSc International Marketing is one of the specialist programmes in the MSc Marketing suite.The course consists of six compulsory modules, which are shared with other routes in the MSc Marketing suite of courses and two constrained option choices.

Core modules:

  • Approaches to Strategic Marketing
  • Behavioural Analysis
  • Achieving Customer Engagement
  • Professional Practice
  • Applied Marketing, Intelligence and Insight
  • Research Methods

Students who take the MSc International Marketing route also take:

  • International Marketing International Trade Operations

    The course culminates in the opportunity for you to study and research a topic area associated with International marketing. Previously students have based their dissertations on topics that will help with their careers choices or subjects they have enjoyed studying during the course.

Teaching and Assessment

The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on group work. Teaching and assessment are grounded in real life situations and, where possible, live projects are incorporated into the teaching and use is also made of guest speakers.

Career Opportunities

The MSc International Marketing could lead to a marketing management position with both international companies and local companies serving overseas markets.

Entry Requirements

A good first degree in a Business related subject from a UK, EC or international institution.

Other qualifications and experience will be considered on an individual basis.

Program taught in:

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