The Internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make decisions based on data with more precision and vision than ever before.
Not using effective digital marketing strategies can leave your organization behind while other competitors grow. This Intensive Master helps you learn how to navigate the entire digital marketing funnel, from recruitment to retention, and get the tools and knowledge to drive growth in your organization. Discover a wide range of digital marketing approaches and develop a mindset of continuous iteration and learning to achieve results.
Master the basic and advanced components of digital marketing, from social networks and content strategy, to implementation and analysis.
Get real results
Create, test and implement to deliver real results using your own work directly in the course.
Direct and support your clients and colleagues through the digital marketing landscape.
Concepts, platforms and techniques in the course.
- Smart goals
- Customer Journey
- Google analytics
- UVP and USPs
- Lean Analytics
- 5 Viral Marketing Cs
- Facebook Custom Audiences
- Universal principles of persuasion
- Managing Big Data
- Essential SEO
- Google Trend
- Tests A / B
- The conversion formula
- Designing for optimization
- Sample size
- The 1-9-90 model for ambassadors.
- The smallest and most acceptable truths
- Email Win-Back Loops
- Psychology of Loyalty and Rewards
- Digital marketing predictions
- Initiating movements internally.
- Teach and share knowledge
Surround yourself with the best experts in digital marketing.
In this course you will have the opportunity to work hand in hand with the most influential technicians and professionals in the sector
Why an intensive Master in Digital Marketing?
All sectors are transforming and in many cases we are witnessing the end of business as we knew it. For all this, we must be able to live in total uncertainty, adapt and be absolutely flexible in the face of such changes.
An Intensive Master allows you to quickly acquire all the necessary and updated Skills in a short period of time, and apply them immediately in your field of work.