Intensive Master In Digital Marketing In Madrid

Madrid School of Marketing

Program Description

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Intensive Master In Digital Marketing In Madrid

Madrid School of Marketing

PRESENTATION

The Intensive Master in Digital Marketing -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized digital Digital Marketing and Management program, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, while will develop your knowledge in generating 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and Design Thinking in Online Reputation in Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up.

The Intensive Master in Digital Marketing In (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in the Master .

PROGRAM STRUCTURE

01.FUNDAMENTOS AND MARKETING TECHNIQUES

  • The Digital Ecosystem. Professionally prepare for a changing environment.
  • Digital strategies. Briefing and counter-briefing implementation of the strategy
  • Planning a digital business model.
  • Measuring success and results for the customer.
    • Permanent evaluation on real cases.
    • Overall Assessment on a real case: Defense and argument on a marketing plan.

ZA self (ZENOVATION) 02.BRANDED lead- CONTENT, SKILLS AND PERSONAL GROWTH

  • Understanding the new consumer: the prosumer.
  • Strategic planning in the development of "branded" campaigns.
  • Storytelling and socialization of brands.
  • The advertiser as co-producer.
  • Funnels: metrics and indicators.
  • Creativity and branded content.
    • Permanent evaluation on real cases.
    • Overall Assessment on a real case: Creation, development and launch of a branded campaign.

03.POSICIONAMIENTO

  • Terminology, characteristics and structure. Investigation.
  • SEO approach in the marketing strategy of the brand / company.
  • Strategy and SEO.
  • RRSS algorithms and ASO.
  • Positioning and competition.
  • On Page SEO and SEO of Page (Linkbuilding).
    • Permanent evaluation on real cases
    • Overall Assessment on a real case: Positioning Web.

04.ESTRATEGIA and implementing awareness SEM

  • SEM concepts and trends.
  • Planning, implementation and optimization of SEM campaigns.
  • The multi-device environment.
  • Remarketing search engine.
  • SEM advertising solutions.
  • Web analytics and conversions:
    • Permanent evaluation on real cases
    • Overall Assessment on a real case: Launch of a SEM campaign.

05.UX, usability and design thinking

  • UX, scope and planning. People-stage.
  • Maps, architecture, usability and design.
  • Evaluation and testing techniques.
  • Design thinking, context journey maps.
  • Design optimization for multi-platform environments:
    • Permanent evaluation on real cases.
    • Overall Assessment on a real case: Redesign and UX plan e-commerce portal.

06.REPUTACIÓN ONLINE

  • Strategy and management online PR and reputation.
  • Corporate reputation.
  • Drivers and Engagement: social media interactions.
  • Active listening, participation and asset building.
  • Online crisis management.
  • Measuring impact: monitoring tools.
  • Interaction with customers (gestsatisfaction, uservoice).
  • Integration and management of channels to the customer:
    • Permanent evaluation on real cases.
    • Overall Assessment on a real case: online reputation management in digital environments.

07.SOCIAL MEDIA MANAGEMENT

  • Defining Social Media Management.
  • Social analytics.
  • Research Techniques in Social Media.
  • Social and professional networks.
  • Management and Monitoring Tools.
  • Profile and functions of the Community Manager.
  • Analysis of Strategies in Social Media.
  • Trends in Social Media
    • Permanent evaluation on real cases
    • Overall Assessment on a real case: RRSS corporate management.

08.ESTRATEGIAS ANALYSIS AND SKILLS

  • Decision making in the Strategic Marketing.
  • Marketing Mix Strategies.
  • Digital Marketing Plan.
  • Business Vision.
  • Analysis and strategic role.
  • Profile of the Strategic Manager.
  • Impact on the overall management of an organization.
  • Work processes:
    • Permanent evaluation on real cases.
    • Overall Assessment on a real case: Strategy and Analysis of an online business.

09.PLANIFICACIÓN AND CAMPAIGNS IN SUPPORT ONLINE

  • Demographic and psychographic analysis of Target.
  • Getting Insights.
  • Media strategy.
  • Digital advertising market in Spain.
  • Major trading models: CPC, CPM, CPA.
  • More innovative formats.
  • Advertising media mix: buscadoers, display, affiliation.
  • Management of online media planning.
    • Permanent evaluation on real cases.
    • Overall Assessment on a real case. Planning a digital media campaign.

10.E-COMMERCE

  • Context and viability of businesses online.
  • Profiles online buyer.
  • Phases and cycles in the online purchase.
  • Tools for creating an online store.
  • Analytical and monitoring of sales:
    • Permanent evaluation on real cases.
    • Overall Assessment on an actual case: Creating an integrated online store.

DIGITAL 11.EMPRENDIMIENTO

  • Models and characteristics of entrepreneurship in the digital age.
  • Basic steps to create a startup:
  • Business models generation
  • Starting up a business.
  • Entrepreneurship: networking, business plan, elevator pitch.
  • Funding incubators.
  • Emerging online business models.
  • Internationalization:
    • Permanent evaluation on real cases.
    • Overall Assessment on an actual case: Creating a start-up.

INTELLIGENCE AND ECRM 12.BUSINESS

  • Business Intelligence and campaign management systems.
  • CRM assessment model (commercial activity).
  • Integrated CRM model.
  • Person-centered model.
  • Comprehensive business cases:
    • Permanent evaluation on real cases
    • Overall Assessment on a real case: Designing an e-CRM strategy

LEGAL 13.ASPECTOS 2.0

  • IP: understanding and application.
  • Use and negotiating rights in the digital environment.
  • Implementation of data protection in digital businesses.
  • Copyright and contexts.
This school offers programs in:
  • Spanish
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2019
Duration
Duration
300 hours
Full time
Price
Price
4,290 EUR
Information
Deadline
Locations
Spain - Madrid, Community of Madrid
Start date : Mar. 2019
Application deadline Request Info
End date Request Info
Dates
Mar. 2019
Spain - Madrid, Community of Madrid
Application deadline Request Info
End date Request Info