Intensive Master Brand Management

IED – Istituto Europeo di Design Madrid

Program Description

Read the Official Description

Intensive Master Brand Management

IED – Istituto Europeo di Design Madrid

COURSE LANGUAGE: SPANISH

The Intensive Master of Brand Management aims to address brands under all their facets. From the birth of the brand, its DNA, its foundations, through communication strategies, the creation of messages, campaigns and content, to reach the different points of contact with the consumer, through conventional, digital media, experiences , etc.

With this master's degree, students will be able to tackle the challenges of a brand from all points of view, whatever their future professional orientation within strategy, creativity and communication.

goals

The Intensive Master of Brand Management , was created with the aim of training successful professionals in the present situation and for the future evolution of these sectors. Professionals capable of:

Launch powerful brands or help a brand redesign its strategy. Companies seek to integrate into their marketing and advertising teams profiles with a greater strategic vision and understanding of new media.

Create effective messages and successful campaigns. Learning the necessary processes to have good ideas, the relationship between strategy and creativity and the processes of evaluation and development of ideas.

Planning the communication of a brand knowing how to detect the best available channels to reach the consumer directly. From traditional media, to digital media, point-of-sale experience, product design, events, PR, etc. Measure the effectiveness of communication actions, evaluate the Brand Equity and know the variables necessary to draw a diagnosis of the situation. Make the right decisions for maintaining or improving the health of the brand.

Professional outings

The Intensive Master of Brand Management, was created with the aim of training successful professionals in the present situation and for the future evolution of these sectors. Professionals capable of:

  • Product Manager
  • Marketing Manager
  • Digital Manager
  • Strategic Planner
  • Creative Advertising
  • Community Manager
  • Social Media Strategist
  • Creative Strategist
  • Brand Designer
  • Account Manager
  • Head of Advertising
  • Brand Content Manager
  • Media Planner
This school offers programs in:
  • Spanish (Spain)


Last updated October 1, 2018
Duration & Price
This course is Online & Campus Combined
Start Date
Start date
Feb. 2019
Duration
Duration
10 months
Full time
Price
Price
10,900 EUR
Information
Deadline
Locations
Spain - Madrid, Community of Madrid
Start date : Feb. 2019
Application deadline Request Info
End date Request Info
Dates
Feb. 2019
Spain - Madrid, Community of Madrid
Application deadline Request Info
End date Request Info