COURSE LANGUAGE: SPANISH
The Intensive Master of Brand Management aims to address brands under all their facets. From the birth of the brand, its DNA, its foundations, through communication strategies, the creation of messages, campaigns and content, to reach the different points of contact with the consumer, through conventional, digital media, experiences , etc.
With this master's degree, students will be able to tackle the challenges of a brand from all points of view, whatever their future professional orientation within strategy, creativity and communication.
The Intensive Master of Brand Management , was created with the aim of training successful professionals in the present situation and for the future evolution of these sectors. Professionals capable of:
Launch powerful brands or help a brand redesign its strategy. Companies seek to integrate into their marketing and advertising teams profiles with a greater strategic vision and understanding of new media.
Create effective messages and successful campaigns. Learning the necessary processes to have good ideas, the relationship between strategy and creativity and the processes of evaluation and development of ideas.
Planning the communication of a brand knowing how to detect the best available channels to reach the consumer directly. From traditional media, to digital media, point-of-sale experience, product design, events, PR, etc. Measure the effectiveness of communication actions, evaluate the Brand Equity and know the variables necessary to draw a diagnosis of the situation. Make the right decisions for maintaining or improving the health of the brand.
The Intensive Master of Brand Management, was created with the aim of training successful professionals in the present situation and for the future evolution of these sectors. Professionals capable of:
- Product Manager
- Marketing Manager
- Digital Manager
- Strategic Planner
- Creative Advertising
- Community Manager
- Social Media Strategist
- Creative Strategist
- Brand Designer
- Account Manager
- Head of Advertising
- Brand Content Manager
- Media Planner
This school offers programs in:
- Spanish (Spain)
Last updated October 1, 2018