This Master’s specialization in Information & Knowledge Management focuses on the value of new organizational forms (online communities, virtual organizations, networked organizations) and emerging technologies (new e-business applications, social media, augmented reality, virtual worlds) in organizing and creating a business. The field of information and knowledge management is by definition multidisciplinary. It involves insights and practices from Management Studies, Information Systems, Strategy, HRM, Marketing, Innovation, Technology, Psychology, and Sociology. In the program, you will focus on a broad range of information and knowledge processes, both internal and external to the organization:

Information management
Organizations collect and process information on competitors, customers, and suppliers via channels such as websites, social media, mobile networks and physical stores. How can you use this information to support managers in making decisions and achieve the best business results?

Knowledge management and knowledge sharing
Organizations search for effective means to manage and supervise the creation, transfer, and application of knowledge within and between organizations. What factors influence knowledge sharing and collaboration in public and corporate settings?

E-business developments and new media
Social media and new e-business applications offer a variety of business opportunities. How can you use emerging information and communication technologies to optimize existing business, to develop new business or to create a competitive advantage?

Interactive marketing and networks
Web-based information technologies help us develop a more thorough understanding of customers and markets. New organizational forms help us to share knowledge with customers, employees, and partners. What kind of organizational forms are best suited to meeting the challenges posed by the modern economy and how can web-based information technologies help us meet these challenges?

Why VU University Amsterdam?

Practical relevance
The Information & Knowledge Management specialization teaches you how to conduct research and use academic findings to cope with managerial challenges. Most of the research is encapsulated in joint projects that are carried out together with companies. Recent projects have been completed with companies such as Philips, Rabobank, IBM, Ordina, KPMG, Secondlife, eBay, Marktplaats, Randstad and Planet Internet.

Dynamic teaching
Our teaching staff are young, enthusiastic and provide an ideal combination of scholarship and hands-on experience. Tuition generally takes place in small groups, which ensures that you receive personal attention and have the freedom to express your views.

Strategic location
Situated in Amsterdam’s Zuidas business district, VU University Amsterdam is strategically placed at the very hub of the business services sector. The area is home to large and medium-sized financial services and IT companies, as well as employment agencies, haulage contractors, and consultancy firms, all of which bring extra dynamism to the program.

Career prospects

The relevance of managing information and knowledge to improve organizational processes and develop business continues to grow. You will find yourself in the enviable position of being able to choose from a wide range of jobs at many kinds of companies. We have alumni working for organizations such as IBM, Accenture, KPMG, TNT, Deloitte, Quint Redwood Wellington, PWC, Ordina, CapGemini, LinkIT, ABN AMRO, Philips, and eBay. Our graduates have gone on to take advantage of a wide variety of career opportunities. Some have become business consultants, IT consultants, business analysts, strategy consultants, project managers, marketing consultants or knowledge managers. Others have successfully started their own businesses. A significant number of graduates have gone on to obtain a Ph.D. and embark on an academic career.

Admission requirements and application

Applicants with at least a Bachelor's degree from another accredited university are admissible if they have a specialization in Business Administration, witnessed by a thorough knowledge of the standard literature described below (or its equivalent):
Information Technology Baltzan, P., Phillips, A., & Haag, Stephen (2009). Business Driven Technology (3rd ed.), Boston, MA: McGraw-Hill
Boddy, D., Boonstra, A., & Kennedy, G. (2008). Managing Information Systems. Strategy and Organisation (3rd ed.), Harlow, UK: Prentice Hall
E-Business Turban, E., King, D., McKay, J., Marshall, P., Lee, J. & Viehland, D (2008), Electronic Commerce 2008: A Managerial Perspective, Prentice Hall, Upper Saddle River, New Jersey
Knowledge Management Hislop, D. (2004) Knowledge Management in Organizations, Oxford University Press
Strategy/Strategic Management G. Johnson & K. Scholes (2005), Exploring Corporate Strategy (7th ed.), Prentice-Hall
Management and Organisation H.L. Tosi, N.P. Mero & J.R. Rizzo (2000), Managing Organizational Behavior (4th ed.). Oxford: Blackwell
Statistics Berenson, M.L., D.M. Levine & T.C. Krehbiel (2009), Basic Business Statistics, Concepts and Applications (11th ed.). Prentice Hall Press, Upper Saddle River, New Jersey
Marketing/Methodology Kotler, P. & Armstrong (2009), Principles of Marketing, Prentice-Hall, Upper Saddle River, (13thh ed.)
Peter & Olson (2007), Consumer Behavior and Marketing Strategy. McGraw-Hill (8th ed.)
Yin, R.K. (2003) Case Study Research: Design and Methods, Applied Social Research Methods Series, vol. 5, Sage Publications, Thousand Oaks, CA

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This course is Campus based
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1 year
1,713 EUR
EU/ 12000 EUR NON EU
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