Grenoble MSc Marketing Management
GISMA Grenoble Ecole de Management
Key Information
Campus location
Berlin, Germany
Languages
English
Study format
On-Campus
Duration
24 months
Pace
Full time
Tuition fees
EUR 19,450 / per year *
Application deadline
Request info
Earliest start date
Oct 2024
* up to 20% scholarship
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The Grenoble MSc Marketing Management program has a deep focus on digital skills to ensure that students are up to date with the latest digital marketing trends and methods. The program allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This program is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). Free beginner's German classes for all students. Flexible payment plans are available!
Grenoble Ecole de Management is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).
Grenoble Ecole de Management was ranked 21st in the Financial Times European Business Schools 2017 ranking.
Why GISMA?
- A boutique business school - tailored approach to students;
- Our MBA program enjoys accreditation by the Association of MBAs (AMBA), an honor the school has had since 2011;
- Programs with top global rankings – the MIB is ranked 20th in the world by the Economist in 2017;
- International student cohort with over 40 nationalities represented;
- Scholarships, flexible payment plans, and early-bird discounts available;
- Perfect city center locations in Berlin;
- Free German classes;
- Programs taught 100% in English.
Why Germany?
- Germany has the 2nd best unemployment rate in the EU, at 3.4%*;
- 4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**;
- Germany is the most popular option for international students looking to study in Europe; It is recognized for its high-quality education and you can experience this with GISMA***;
- Berlin, Germany’s capital is the start-up technology capital of Europe;
- Berlin is the largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates.
Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions.
**Statista
*Business Insider
***According to statistics and data from ICEF monitor.
Duration
- 24 months ( 12 months full-time campus) + Project (12 months)
- The Final Management Project can be completed remotely, from anywhere in the world.
Gallery
Ideal Students
Who is the MSc Marketing Management for?
This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.
The program will teach you the skills needed to become an effective marketing professional with the ability to maintain steady performance in the international business marketplace.
Admissions
Scholarships and Funding
Curriculum
Modules
Year I
Digital Marketing
- Insight into Digital
- IMC and Digital Models
- Digital Analytics
- Content Marketing
Strategic Management
- Strategic Marketing and Planning
- Marketing Psychology and Consumer Behavior
- Brand Management and Product Development
- Managing Marketing
- Qualitative and Quantitative Market Research
Marketing Management
- Innovation through Design
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Project Management
Core Business Skills
- Corporate Finance
- Accounting
- Intercultural Management
- International Negotiations
Capstone course
- Research Methods for Managers and Integrative Case Study
Year II
Final Management Project
The second year of the program is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.
Program Tuition Fee
Career Opportunities
Employability stats and USP's
- 100% students in full-time employment within 2 months of graduating;
- 94% of the students working on jobs with international projects;
- Triple accreditation is an honor shared by less than 1% of the world’s elite business schools;
- Germany has the 2nd best unemployment rate in the EU, at 3.4%.
Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management – and our alumni come from over 60 different nations.
Career direction
Graduates of the program are qualified for positions in Marketing, Digital & Advertising, Market Research, Retailing, Logistics & Sales such as: Marketing Executive, Product Management, Content Manager, Media Planner, Senior Researcher, Retail Merchandise, Logistics Executive, and more.
Student Testimonials
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.