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Last updated February 18, 2018
Design, implement and manage innovative retail solutions - with the Master's Program Fashion and Retail Management, you acquire the specialist and sector-specific skills needed to manage sales channels offline and online. Whether flagship store, concept store or mobile commerce, you can create an emotional buying experience and assume leadership positions. The changes in the sales channels in the fashion industry and the associated processes require creative and mangement-oriented measures. The master's program therefore combines a scientific-analytical training with a high degree of practical relevance through business cooperation and workshops with international experts. In addition, you can take an optional study visit to the prestigious Berkeley College in New York. Blocks of face-to-face classes, virtual classroom lessons and e-learning provide you with flexibility and planning security throughout your entire course of study.
With this master's program, you can deepen your industry-specific knowledge and thus take on leadership positions in fashion and lifestyle companies. You know how to handle the changing market developments and requirements - and with your trading, management and marketing skills for international markets you control the distribution of fashion products through the different channels. As a retail manager you develop creative and management-oriented solutions that are geared towards brand-specific, online-oriented and technological developments. They look after the various distribution channels - stationary retail and e-commerce - with their respective effects on assortments and marketing. You are responsible for the creation of concepts for shops and POS, the implementation of advertising measures as well as the control of inventory and sales. Definition, controlling and evaluation of the sales key figures as well as feedback into the company and agreements with the design departments about the orientation of the product and collection development are further tasks.
- A completed first university degree in which 210 credits were acquired according to ECTS; in the degree program Fashion and Design Management (BA) of the AMD or in a comparable industry-specific course of study at other universities, which trains for the tasks of the creative industries
- Content requirements
- Business Administration and Management 30 ECTS
- Marketing 12 ECTS
- Graduates of a non-industry business degree program can catch up on the lack of industry knowledge of bridging courses or have their qualifications recognized as part of a career in the industry
- Vocational qualification: Graduates of a relevant commercial training with 4 years of industry activity after the training can also be admitted to the competition according to the Hessian Higher Education Act, provided that they have a university entrance qualification (Abitur, Fachabitur or subject-specific university entrance qualification)
- Proof of at least one year of employment, in the case of the professionally qualified, at least four years of employment
- Passing an aptitude test
- Proof of English language proficiency at least at level B 2 of the European Framework of Reference
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